www.quickheal.com

Profits  Opera6onal  Expense  

Fixed  Cost  

Brand  Equity  

Presented By : Shobhit Mathur Director Sales

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Let’s  take  you  through  a  Journey  of    Brand  Building  and  Product    Posi8oning    

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Global  user  base

We  control  31%  of  Quick  Heal  Interna8onal  sales  

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Distribu8ng  Countries

QHME  

KUWAIT  

IRAN  

SYRIYA  

JORDON  

EGYPT  

UAE  

QATAR  

LIBIYA  

OMAN  

SAUDI  ARABIA   QHME   MALDIVES  

PHLESTINE  SAMPLE  

MOROCO  SAMPLE  

TURKEY  SAMPLE   BAHRAIN  

5 www.quickheal.com

What  WE  Did  in  Middle  East?

•  Pictorial Overview of brand positioning and marketing activity

GITEX  Shoppers  2009  

What We Did ……. Oem Bundling

* Bundle our product with laptops (20000 license) ,capture the market share of bid defender , Norton , Kasperskey

What We Did ……. Radio Talk Show

* Participate in GITEX SHOPERS & Did Announcement of Quick Heal & conduct Interview for Mr. Nair.

What We Did ……. News Coverage / Print Media Branding

* Presence of Quick Heal in Print Media, National News Papers , GULF NEWS & KHALEEJ TIMES , VAR Magazine

What We Did ……. Outdoor CO Branding

* Presence of Quick Heal Branding Outdoor Advertising

What We Did ……. Display Stand

* Prepare stands for our product to be kept in power retailer but still in warehouse

What We Did ……. POP’s

* Prepare wobblers

What We Did ……. Shelf Talker

* Prepare shelf talkers

 5000  Flyers  were  printed  &  distributed  to  reseller  market  in  UAE    to  educate  them  about    the  product  {  In  one  shop  many  employee  fill  the  form  }.  

What We Did ……. Fill N Win Campaign in UAE

2000  Flyers  Were  printed  &  distributed  to  reseller  market    to  educate  them  about  the  product.  

What We Did ……. Fill N Win Campaign in Qatar

16 www.quickheal.com

QUICK  HEAL  2010  Launch  Details.  

•  16th  Dec  was  the  launch  Of  QH  2010  &  pre  launch  We  sent  invites  through  mailers  &  Made  rollup  

stands  &  crystal  award  for  Partners.      

What We Did ……. Pre launch event

Sahngri-­‐la  Hotel  5  star  property  Welcome  girls  invited  all  the  guests  &  fish  bowl  was    kept  to  drop  the  business  cards  for  raffle  draw,  Hotel  was  set  with  best  branding  ever  any  hotel  had,  

What We Did ……. Launch Day

•   2  Lucky  winners  got  gia  From  raffle  draw  of  business  Cards  which  were  collected  at   the  start  of  event.  

What We Did ……. Raffle Draw

5  diff  sequences  of  dances  were  kept  with  colorful  dresses.  

What We Did ……. Entertainment

•  Dinner  with  Mediterranean  Menu  in  5start  hotel  

What We Did ……. Dinner

•  Total  security  was  given  to  all.  

What We Did ……. Gifts to attendee

What We Did ……. Microsoft Promotion

Plug-Ins Electronic

Carrefour

Sharaf DG

What We Did ……. Catalogue Advertisement

25 www.quickheal.com

Product  Placement  &  Branding  of  Quick  Heal    in  Power  Retail  Market..  

What We Did ……. Sharaf DG

Our  product  is  located  in  IT  sec8on  On  top  shelf.  

Product   is   placed   on   the   standee   at   the   entrance   of   the   IT  sec8on  and  also  at  an8virus  sec8on.  

What We Did ……. Emax

•  Located  in  Sheikh  Zayed  road  aaer  internet  city  &  stand   is   placed   at   the   entrance   of   IT   products   in  Geant  

What We Did ……. Geant

Our  product  is  placed  on  rack  In  2  places  top  side  an8virus  &  below  Total  security.  

What We Did ……. ECITY

Plug  Inns    Our  product  is  bundled  with  Windows  7  &  placed  on  

shelf  In  IT  division  

What We Did ……. Plug-Inn

Our  product  is  bundled  with  MicrosoU  Mouse  &  kept    in  Accessories  sec8on.  

What We Did ……. Carrefoure

Our  product  is  bundled  with  any  laptop  sold  in  C4  ,  this  was  major  C4  promo8on  ,where  we  got  extensive  brand  visibility  

What We Did ……. Carrefoure MEGA BRANDING

33 www.quickheal.com

Product  Placement  &  Branding  of  Quick  Heal    in  Resellers  Market..  

Quick  Heal  is  placed  in  2  loca8ons  in  Azerty  As  soon  as  we  enter  right  in  front  &  there  is  a  glass  stand  at  lea  side  entrance    

What We Did ……. Azerty Branding

•  Quick  Heal   is   kept   in   2   places,   product   can   be   seen  from   the   walk   through   main   road   &   once   entered  right   hand   side.   Arcad   computer   in   located   in   the  main  road  ,  Computer  street  

What We Did ……. Arcad Computer

•  Located  in  main  road  of  Computer  street  opp  Plam  beach  hotel.  •  Quick  Heal  is  kept  on  4  diff  loca8ons  ,as  soon  as  entering  Shop  at  lea  

hand  side  shelf,  &  diagonally  opp  right  hand  side,  behind  the  main  entrance  &  opp  to  that.  

What We Did ……. Sign Board at Best Computer

What We Did ……. Branding at Best Computer

Located  in  AlAin  Plaza  groundfloor  &  first  shop  As  soon  as  enterd  Al  Ain  centre  at  lea  hand  side.  

What We Did ……. Computer care

•  Located  Al  Ain  plaza  Mezzanine  floor  •  As  soon  as  you  enter  from  the  escalator  computercare  

can  be  seen  right  in  front.  

What We Did ……. Computer Care

Located  in  Al  Ain  Centre  Mezzanine  floor  as  soon  as  escalator  reaches  M  floor  computer  circle  can  be  seen  right  hand  side.  

What We Did ……. Computer Circle

41 www.quickheal.com

Marke6ng  Ac6vity  at  Reseller  Market

What We Did ……. 100$ Promotion

In order to create the demand ,we started $100 promotion , in which reseller sales person get spot reward of USD 100 if he talks about Quick Heal to any customer ,who walks in to his showroom

What We Did ……. Advertise 100$ Promotion in Magazine

In order to create awareness we publish the photograph of the winner in IT magazine to spread the promotion in reseller community

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What We Did ……. Fill & Win Campaign

This intiative we took both in power retailer & reseller Market , to increase awareness & sales

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What We Did ……. Learn & Win Campaign

In order to create the demand & Educate reseller ,we started Learn & Win campaign , which talked about our key product features , Questioner and exciting gifts to win

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What We Did ……. Ramadan Promotion

In order to create the demand & Educate reseller ,we started Ramadan Promotion, which talked about our key product features , Questioner and exciting gifts to win

What We Did ……. Road Show – Mobile Security

Higher promotion girls and do the road show where they visit each and every shop and talked about Quick Heal , put poster and POP material and try to do some sales.

What We Did ……. Road Show – Mobile Security

Higher promotion girls and do the road show where they visit each and every shop and talked about Quick Heal , put poster and POP material and try to do some sales.

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What We Did ……. Cross Promotion – Mobile Security Bundle

This advertisement was publish for full 1 month in National News Paper Khaleej times.

50 www.quickheal.com

Ac8vi8es  in  other  countries

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What We Did ……. IRAQ

Various promotion initiative taken in IRAQ.

Email Shot Billboard Bagdad Catalogue Promotion 4month license promo

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What We Did ……. IRAQ

In-store promotion in Ibril in southern part of Iraq. Our Stand from HO in Bagdad

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What We Did ……. IRAN - Tehran

Strategic tie- up with Data processing Co , Conducting Seminars in various province of Iran

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What We Did ……. IRAN - Mazandran

Conducting Commercial training at the Fanoos Office (above) & organizing Seminar and talking about Quick Heal Product line

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What We Did ……. IRAN

Participating in Iran biggest IT exhibition Elecom in Tehran

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What We Did ……. Kuwait

Conducting Commercial training at the Fanoos Office (above) & organizing Seminar and talking about Quick Heal Product line

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What We Did ……. Libya { TAQNYA 2013 International Fair}

TAQNYA 2013 exhibition on Jan 21st at tripoli Libya.

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What We Did ……. Doha Qatar

In Doha product was displayed in major channel market – Sofitel etc.

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What We Did ……. Egypt

The product was placed in one of the Major IT store in Cairo by the name Campu –me and some IT shops

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What We Did ……. Syria

We participate in IT exhibition , did mass bundling with world major telecom MTN ,also conduct road show and have good spread in the market .

61 www.quickheal.com

Par8cipa8on  in  GITEX  Trade  &  Shopper  

What We Did ……. Gitex Shoppers 2009!!

* Participate in GITEX SHOPERS & Did our branding

What We Did ……. Gitex Shoppers 2009

* Participate in GITEX SHOPERS & Distribute flyers

What We Did ……. Gitex Shoppers 2010

In order to create awareness we publish the photograph of the winner in IT magazine to spread the promotion in reseller community

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What We Did ……. Gitex Shoppers 2010

We distribute 10000 flyer from Gitex shopper and reseller market , during gitex promotion

What We Did ……. DISTREE EVENT 2011

Our participation in distree event .

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What We Did ……. DISTREE EVENT 2013

Jumbo top executive talking about quick heal at distree event.

What We Did ……. GITEX TRADE 2011

Our Stand was rated among best designed stand in Gitex and Quick Heal got major coverage in all the major media even covered by major media .

What We Did ……. GITEX TRADE 2012

Our Stand was rated among best designed stand in Gitex and Quick Heal got major coverage in all the major media even covered by major media .

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What We Did ……. Creative Design & Thoughts

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72 www.quickheal.com

COST……….

73 www.quickheal.com

Thank  You

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