MY WORK IN MIDDLE EAST

www.quickheal.com

Profits Opera6onal Expense

Fixed Cost

Brand Equity

Presented By : Shobhit Mathur Director Sales

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Let’s take you through a Journey of Brand Building and Product Posi8oning

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Global user base

We control 31% of Quick Heal Interna8onal sales

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Distribu8ng Countries

QHME

KUWAIT

IRAN

SYRIYA

JORDON

EGYPT

UAE

QATAR

LIBIYA

OMAN

SAUDI ARABIA QHME MALDIVES

PHLESTINE SAMPLE

MOROCO SAMPLE

TURKEY SAMPLE BAHRAIN

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What WE Did in Middle East?

•  Pictorial Overview of brand positioning and marketing activity

GITEX Shoppers 2009

What We Did ……. Oem Bundling

* Bundle our product with laptops (20000 license) ,capture the market share of bid defender , Norton , Kasperskey

What We Did ……. Radio Talk Show

* Participate in GITEX SHOPERS & Did Announcement of Quick Heal & conduct Interview for Mr. Nair.

What We Did ……. News Coverage / Print Media Branding

* Presence of Quick Heal in Print Media, National News Papers , GULF NEWS & KHALEEJ TIMES , VAR Magazine

What We Did ……. Outdoor CO Branding

* Presence of Quick Heal Branding Outdoor Advertising

What We Did ……. Display Stand

* Prepare stands for our product to be kept in power retailer but still in warehouse

What We Did ……. POP’s

* Prepare wobblers

What We Did ……. Shelf Talker

* Prepare shelf talkers

5000 Flyers were printed & distributed to reseller market in UAE to educate them about the product { In one shop many employee fill the form }.

What We Did ……. Fill N Win Campaign in UAE

2000 Flyers Were printed & distributed to reseller market to educate them about the product.

What We Did ……. Fill N Win Campaign in Qatar

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QUICK HEAL 2010 Launch Details.

•  16th Dec was the launch Of QH 2010 & pre launch We sent invites through mailers & Made rollup

stands & crystal award for Partners.

What We Did ……. Pre launch event

Sahngri-‐la Hotel 5 star property Welcome girls invited all the guests & fish bowl was kept to drop the business cards for raffle draw, Hotel was set with best branding ever any hotel had,

What We Did ……. Launch Day

•  2 Lucky winners got gia From raffle draw of business Cards which were collected at the start of event.

What We Did ……. Raffle Draw

5 diff sequences of dances were kept with colorful dresses.

What We Did ……. Entertainment

•  Dinner with Mediterranean Menu in 5start hotel

What We Did ……. Dinner

•  Total security was given to all.

What We Did ……. Gifts to attendee

What We Did ……. Microsoft Promotion

Plug-Ins Electronic

Carrefour

Sharaf DG

What We Did ……. Catalogue Advertisement


Product Placement & Branding of Quick Heal in Power Retail Market..

What We Did ……. Sharaf DG

Our product is located in IT sec8on On top shelf.

Product is placed on the standee at the entrance of the IT sec8on and also at an8virus sec8on.

What We Did ……. Emax

•  Located in Sheikh Zayed road aaer internet city & stand is placed at the entrance of IT products in Geant

What We Did ……. Geant

Our product is placed on rack In 2 places top side an8virus & below Total security.

What We Did ……. ECITY

Plug Inns Our product is bundled with Windows 7 & placed on

shelf In IT division

What We Did ……. Plug-Inn

Our product is bundled with MicrosoU Mouse & kept in Accessories sec8on.

What We Did ……. Carrefoure

Our product is bundled with any laptop sold in C4 , this was major C4 promo8on ,where we got extensive brand visibility

What We Did ……. Carrefoure MEGA BRANDING


Product Placement & Branding of Quick Heal in Resellers Market..

Quick Heal is placed in 2 loca8ons in Azerty As soon as we enter right in front & there is a glass stand at lea side entrance

What We Did ……. Azerty Branding

•  Quick Heal is kept in 2 places, product can be seen from the walk through main road & once entered right hand side. Arcad computer in located in the main road , Computer street

What We Did ……. Arcad Computer

•  Located in main road of Computer street opp Plam beach hotel. •  Quick Heal is kept on 4 diff loca8ons ,as soon as entering Shop at lea

hand side shelf, & diagonally opp right hand side, behind the main entrance & opp to that.

What We Did ……. Sign Board at Best Computer

What We Did ……. Branding at Best Computer

Located in AlAin Plaza groundfloor & first shop As soon as enterd Al Ain centre at lea hand side.

What We Did ……. Computer care

•  Located Al Ain plaza Mezzanine floor •  As soon as you enter from the escalator computercare

can be seen right in front.

What We Did ……. Computer Care

Located in Al Ain Centre Mezzanine floor as soon as escalator reaches M floor computer circle can be seen right hand side.

What We Did ……. Computer Circle


Marke6ng Ac6vity at Reseller Market

What We Did ……. 100$ Promotion

In order to create the demand ,we started $100 promotion , in which reseller sales person get spot reward of USD 100 if he talks about Quick Heal to any customer ,who walks in to his showroom

What We Did ……. Advertise 100$ Promotion in Magazine

In order to create awareness we publish the photograph of the winner in IT magazine to spread the promotion in reseller community

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What We Did ……. Fill & Win Campaign

This intiative we took both in power retailer & reseller Market , to increase awareness & sales

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What We Did ……. Learn & Win Campaign

In order to create the demand & Educate reseller ,we started Learn & Win campaign , which talked about our key product features , Questioner and exciting gifts to win

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What We Did ……. Ramadan Promotion

In order to create the demand & Educate reseller ,we started Ramadan Promotion, which talked about our key product features , Questioner and exciting gifts to win

What We Did ……. Road Show – Mobile Security

Higher promotion girls and do the road show where they visit each and every shop and talked about Quick Heal , put poster and POP material and try to do some sales.

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What We Did ……. Cross Promotion – Mobile Security Bundle

This advertisement was publish for full 1 month in National News Paper Khaleej times.


Ac8vi8es in other countries

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What We Did ……. IRAQ

Various promotion initiative taken in IRAQ.

Email Shot Billboard Bagdad Catalogue Promotion 4month license promo

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What We Did ……. IRAQ

In-store promotion in Ibril in southern part of Iraq. Our Stand from HO in Bagdad

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What We Did ……. IRAN - Tehran

Strategic tie- up with Data processing Co , Conducting Seminars in various province of Iran

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What We Did ……. IRAN - Mazandran

Conducting Commercial training at the Fanoos Office (above) & organizing Seminar and talking about Quick Heal Product line

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What We Did ……. IRAN

Participating in Iran biggest IT exhibition Elecom in Tehran

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What We Did ……. Kuwait

Conducting Commercial training at the Fanoos Office (above) & organizing Seminar and talking about Quick Heal Product line

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What We Did ……. Libya { TAQNYA 2013 International Fair}

TAQNYA 2013 exhibition on Jan 21st at tripoli Libya.

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What We Did ……. Doha Qatar

In Doha product was displayed in major channel market – Sofitel etc.

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What We Did ……. Egypt

The product was placed in one of the Major IT store in Cairo by the name Campu –me and some IT shops

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What We Did ……. Syria

We participate in IT exhibition , did mass bundling with world major telecom MTN ,also conduct road show and have good spread in the market .


Par8cipa8on in GITEX Trade & Shopper

What We Did ……. Gitex Shoppers 2009!!

* Participate in GITEX SHOPERS & Did our branding

What We Did ……. Gitex Shoppers 2009

* Participate in GITEX SHOPERS & Distribute flyers


In order to create awareness we publish the photograph of the winner in IT magazine to spread the promotion in reseller community

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We distribute 10000 flyer from Gitex shopper and reseller market , during gitex promotion

What We Did ……. DISTREE EVENT 2011

Our participation in distree event .

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What We Did ……. DISTREE EVENT 2013

Jumbo top executive talking about quick heal at distree event.

What We Did ……. GITEX TRADE 2011

Our Stand was rated among best designed stand in Gitex and Quick Heal got major coverage in all the major media even covered by major media .

What We Did ……. GITEX TRADE 2012

Our Stand was rated among best designed stand in Gitex and Quick Heal got major coverage in all the major media even covered by major media .

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What We Did ……. Creative Design & Thoughts

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COST……….


Thank You

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MY WORK IN MIDDLE EAST

Documents

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