Post on 12-Apr-2017
Brand Agility
Content Agility
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Information Architecture
Agile
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Variants
XML Platform
Content API
Findability API
Social API
Mobile API
MyST Dimensions•Abstract Information
Resources•Optimized Rendering
Models•Secure, Scalable, Reliable
MyST Solutions
Social Content
Press Content
Product Content
Partner Content
Social Content
Product Content
Blended Transformatio
ns
Wide Distribution
Competitive Presence
Delusional Thinking?
“We’re Designing A New
Website”Our target audience has left the
harbor and we believe it’s because our current site sucks but this is purely guesswork.
Code for...
“We’re Twittering Now!”Randomly flailing with buzz-words
and irrelevant topics hoping to see some e-commerce benefit but with no unified strategy for
tracking performance.
Code for...
“We’re On Page One for Oompa
Loopa”Our competitors are always on page one so this is important even though it produces zero
sales.
Code for...
What Do These Milestones Suggest?
•Lots of manual effort•Misguided investments•Unlikely sustainability
Better Approach...
Information Philosophy
Agile