Brand Agility

Content Agility

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Information Architecture

Agile

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Variants

XML Platform

Content API

Findability API

Social API

Mobile API

MyST Dimensions•Abstract Information

Resources•Optimized Rendering

Models•Secure, Scalable, Reliable

MyST Solutions

Social Content

Press Content

Product Content

Partner Content

Social Content

Product Content

Blended Transformatio

ns

Wide Distribution

Competitive Presence

Delusional Thinking?

“We’re Designing A New

Website”Our target audience has left the

harbor and we believe it’s because our current site sucks but this is purely guesswork.

Code for...

“We’re Twittering Now!”Randomly flailing with buzz-words

and irrelevant topics hoping to see some e-commerce benefit but with no unified strategy for

tracking performance.

Code for...

“We’re On Page One for Oompa

Loopa”Our competitors are always on page one so this is important even though it produces zero

sales.

Code for...

What Do These Milestones Suggest?

•Lots of manual effort•Misguided investments•Unlikely sustainability

Better Approach...

Information Philosophy

Agile