My space google+

Wednesday, February 20, 13

http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

The Winner of this War

Tom Anderson

Dude, I thought you said we weren’t going to do a whole class on

Changed the way we interfaced with a website

Increased the frequency and depth we stayed in one place

Created a place where we controlled our online persona

errr.. or...

Or Finally...

When this class began in Fall 2008

80% used the service daily or multiple times a day

When this class began in Fall 2008100% of students were on myspace

by comparison 2 students were on Twitterand ZERO had heard of FourSquare

Did I mention that this space changes RAPIDLY!

MySpace: A brief history

2003: MySpace is born as a clone of Friendster & eUniverse

June 2004: MySpace breaks 1Million unique visitors per month

MySpace Music PagesMySpace Customized Pages

Artists begin to focus only on MySpace (some had no other web presence)

MySpace only Promotions and Campaigns

Artists are signed to major label deals based on # of Friends or # of “spins” on MySpace music players

2005: The Acquisition

News Corporation(Rupert Murdoch)

$580 Million

2007 - 2008: MySpace is STILL the leading social network

They were passed by Facebook on April 19, 2008

2008: MySpace Redesign

A Place For Friends

2010: Another Logo Change

Profile 2.0

Dude..Tabs

MySpace: A brief historyLets Briefly Discuss:

UI =User InterfaceRefers to graphic design and the interface of any website. Is the design consistent?Is it easy to get from page to page?Are all the page layouts the same?

Its as simple as this:Bad design is non-intuitive and you don't know how to use it.Good design is intuitive and easy to use.

MySpace: A brief historyLets Briefly Discuss:

UI =User Interface

... and My_____ SUCKS at it

Refers to graphic design and the interface of any website. Is the design consistent?Is it easy to get from page to page?Are all the page layouts the same?

Its as simple as this:Bad design is non-intuitive and you don't know how to use it.Good design is intuitive and easy to use.

2011: Reduced staff by 47%

Another Logo Change:

MySpace: A brief historyJune 2011: Purchased by Specific Media & ...

That dude from “Social Network”

$35 Million

$580 Million

$35 Million2011

$580 Million

$35 Million2011

$545 Million LOSSin 6 years

$580 Million

$35 Million2011

$545 Million LOSSin 6 years

Where is it going?

Why the hell should my artist use it?

MySpace STILL allows for a Music Search

It’s got a Jukebox (Sure Spotify is cooler)

It’s got a chart

I’m not saying monitor it... I’m not saying you need to be active...

ButIt’s Quick and Easy to set up

MySpace is MOSTLY about Music

It’s Quick and Easy to set up

Booking Agents STILL use MySpace

(no... really... I checked with people at WMA and CAA)

They are in the process of reinventing themselves as a music provider

1 Million New Users in the last Month (this isn’t counting those 2-3 million that probably left the service)

42 Million songs available for streaming (on a new player)

Integration with Facebook (via Apps or API as we discussed earlier)

They have JT as a spokesman.

The Future?

Myspace is on track to evolve into a digital destination for original shows, video content and music. At the same time, its social networking infrastructure can be used to launch socially activated advertising campaigns -- meaning that brands can run campaigns with the hope that Myspace's user base will take them viral.

Is it the Future?

100 Million Users as of Jan 2013

How Can it Help my Artist Social Presence?

(18 Million Users in first 3 months)

• Getting Started:

• All you need is a address

Google+ was initially for INDIVIDUALSBrand Pages have since been launched...

How Do I Promote My Music?

There’s NO Music Player

Video Links (Google owns YouTube)Link to other Social Networks with Music (other pages)

Blog / Tumblr (contributor to)

• Get New Friends (You Can “Follow” Anyone”)

• Organize Your “Circles”

• Invite them to a ....

Group Listening Parties

Live Musicians

Hangout

Live Music

10 person “Limit”

Daria Musk:July 16th - “Word spread so fast that within minutes there

were so many hundreds of people from all over the world trying to get into the concert that Google’s top engineer Chee

Chew and others began adjusting the tech on the fly. They daisy-chained the hangouts on their computers to work around the 10 person

limit and get more people in!”

Daria Musk:“Audience” members also came up with an etiquette of “rotating” in and out of the 9 “front row seats” inside the Hangout to let other people interact with me where we laughed, marveled at the technology and became friends as I played and sang through the night. It was my first time having an audience “lined up around the block” waiting to hear me perform, so I played for 6.5 hours straight!

Daria Musk:

“In one night I toured the WORLD”On July 23rd she played her 2nd show for over 9000

Google+ uncapped the Hangout so that all could attend

spawned HangoutParty.comWednesday, February 20, 13

• Mark Hoppus

Other Good Artist Uses

No stranger to hanging out, Blink 182ʹ′s bassist Mark Hoppus has participated in a few Hangouts with fans. Last summer, before Google+ Brand Pages were released, Hoppus revealed the name of the band’s sixth studio LP — which was released in September 2011 — during a Hangout. The bassist also shares exclusive content with fans, including behind the scenes photos from video shoots, rehearsals, and his FUSEtv show — “Hoppus on Music.”

Hoppus continues utilizing Google+ Hangouts as a way to communicate with fans. The video chats pull in many comments, mostly from people that missed the opportunity to chat. While random chats are fun, it might be helpful to throw a few scheduled Hangouts into the mix so those that really want to participate can be sure to make it.

• Will-i-Am / Black Eyed Peas

Other Good Artist Uses

After the concert a viewer asked what he thought music will look like in the future. Will.i.am replied, “It looks like this. I think music in the future is people collaborating here on Google+ Hangout sessions. I think it’s shows like this…” He later went on to add that after concerts, artists should get off the stage, hop on Google+, and interact more with fans.

In addition to participating in regular Hangouts, Will.i.am also uses the social network to share behind the scenes photos and even released his new single — recorded with Mick Jagger and JLo — on Google+ before performing it at the American Music Awards the following night.

• Is this the future?

• Can this be monetized?

• Is anyone actually there?

Other Crowd Engagement

My space google+

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