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MY MOBILE ADS

REACH AUDIENCES ON THEIR

MOBILE WALLPAPER

1

CONTENT

SOLUTION OVERVIEW

2

STATISTICS

DEPLOYMENT MODELS

MY MOBILE ADS

SOLUTION OVERVIEW

3

MY MOBILE ADS

Ads brodcast on mobile Wallpaper in offline and silent mode

• Is less intrusive than other media

• Targets a large audience

• Increases observation slot of published ads

• Serves ads even in offline mode

4

3G

MY MOBILE ADS

GRAPHICSThe wallpaper graphic is artistic and soft. Content should be appealing and not too boring

PRIVATE WALLPAPER

The end user has the ability to insert its own wallpaper (family photo, nature, animal, motorcycle ...) that will be displayed in wallpaper regularly between ads

ABCTEXT

The text represents 10% of total ad content, to be readable and understandable

BASIC GUIDELINES

5

MY MOBILE ADSGRAPHICAL CHARTER

6

Artistic Readable Soft Expressive

MY MOBILE ADSAUDIENCE PROFILING

Profile form

My Mobile ADS database

The profiles of users are retrieved through the registration

via the mobile application form "My Mobile Ads"

7

MY MOBILE ADSSEGMENTATION

8

Geography Demographics Interests Personal profiles

…

Others

My Mobile Ads

Database

Our audience segments built using our data & partner data curated to align with your brand & campaign objectives

MY MOBILE ADS

AUDIENCE PROFILES

MOBILE TARGETING SOLUTIONS

9

A targeting platform that uses existing data to enable you to continue the conversation with consumers

MY MOBILE ADS

AUDIENCE TARGETING

MOBILE TARGETING SOLUTIONS

10

Our suite of online & offline report capabilities gives advertisers the valuable insights needed to make future campaign decisions

MY MOBILE ADS

MEASUREMENT

MOBILE TARGETING SOLUTIONS

11

MY MOBILE ADS

Get

sta

rted

ad

vert

isin

go

n

1. Creating ads

2. Defining audience

3. Scheduling & delivery

4. Billing & payement

5. Start adverting

BRANDS

AGENCIES

ADVERTISERS

PUBLISHERS

MY

MO

BIL

EA

DS

StepsProfessionals

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MY MOBILE ADS

1. Creating ads

2. Defining audience

3. Scheduling & delivery

4. Billing & payement

5. Start adverting

StepsBased on the graphical charter to respect,

advertisers create their ads to be publishedon the mobile wallpaper

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MY MOBILE ADS

1. Creating ads

2. Defining audience

3. Scheduling & delivery

4. Billing & payement

5. Start adverting

StepsRefine the desired audience

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MY MOBILE ADS

1. Creating ads

2. Defining audience

3. Scheduling & delivery

4. Billing & payement

5. Start adverting

Steps

Tim

e sl

ots

Audience (mobile users)

Audience 1 Audience 2 Audience 3 …

08:00 – 09:00

09:00 – 10:00

10:00 – 11:00

21:00 – 22:00

22:00 – 23:00

23:00 – 00:00

Advertiser X

Time slot allocated by advertiser X

Schedule

Advertiser Y

15

MY MOBILE ADS

1. Creating ads

2. Defining audience

3. Scheduling & delivery

4. Billing & payement

5. Start adverting

Steps• Online payement• Wire transfert• Others payement means

16

MY MOBILE ADS

1. Creating ads

2. Defining audience

3. Scheduling & delivery

4. Billing & payement

5. Start adverting

StepsAds podcast for audiences

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MY MOBILE ADSMY MOBILE ADS WORKFLOW

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MY MOBILE ADS

ADVERTISERSEND USER

15:10Lun 1 Oct 2014

MY MOBILE ADS Platform

MY MOBILE ADS

WEB NAVIGATORMOBILE APP

CUSTOMER TARGETING

MMA

MY MOBILE ADS

STATISTICS

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MY MOBILE ADSOBSERVATION RATE

20

Smartphones viewed on average

every 5 minutes

Up to 15 minutes per ad show

MY MOBILE ADSTHE MARKET

21In billion (emarketer.com)

DIGITAL AD WORLDWIDE SPENDING

MY MOBILE ADSTHE MARKET

22

Spending growth of digital advertising

by region

MY MOBILE ADSTHE MARKET

23

In billion (emarketer.com)

Spending growth of digital advertising

in Western Europe

MY MOBILE ADSTHE MARKET

24

Worldwide smartphone OS market share

forecast

(IDC)

MY MOBILE ADS

DEPLOYMENT MODELS

25

MY MOBILE ADSHOW TO DEPLOY FOR MILLIONS OF PEOPLE ?

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15:10Lun 1 Oct 2012

CHALLENGE

MY MOBILE ADSNEED FOR A SERVICE PROVIDER

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MILLIONS PEOPLE

MOBILE APP

MMA

Service providers

Social ecosystems

Service providersService providersService providersService

providers

MY MOBILE ADSSERVICE PROVIDERS MODEL

28

Telecom operators

Insurances

Manufacturers

Service providers

Banks

Call centers

Encapsulated model

Integration Flexibility

Integration Complexity

Atomic model

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MY MOBILE ADS

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