Mobile @ LinkedInTomer Cohen – Mobile Product Lead, LinkedIn

Finalist: Best mobile app of 2011- Mobile Web Congress

Top 5 social iPhone app - Apple

About LinkedIn Mobile

Best iPhone and iPad Apps of 2012 - Apple

4+ Rating - Apple App Store and Google Play

Mobile is the fastest consumer product on LinkedIn

Q1-2011

Q3-2013

8%

38%

Mobile as % of total weekly unique users

A day in a life of a LinkedIn mobile user.

3am

6am

9am

12pm 3pm 6pm 9pm Midnight

Tablet

Phone

Desktop

3am

6am

9am

12pm 3pm 6pm 9pm Midnight

Desktop = 9-to-5 Workday

3am

6am

9am

12pm 3pm 6pm 9pm Midnight

Phone = Always On

3am

6am

9am

12pm 3pm 6pm 9pm Midnight

Tablet = Coffee and Couch

Oct 2010

Version 1.0

Aug 2011

Simplify

Apr 2012

Focus on content

July 2012

Leapfrog

Apr 2013LinkedIn Phone

Oct 2013LinkedIn Tablet

Virtuous Innovation Cycle

Every app should fulfill a wish

ContactsRecruiter

PulseIntro

LinkedIn App

Questions?