Post on 18-Nov-2014
Documentary Treatment
Gervaise Lynch
0
Intentions
• Investigate why illegal music downloading is viewed negative by consumer.
•Explore why this answer has a damaging impact both financially and politically.
• Prove how illegally downloading music affects the music industry.
•Answer questions through an interactive quiz
Content of Ideas
• Why music downloading is rated negative from the consumers point of view
• Feature elements of legal downloading as well as illegal
• Angle of illegally music downloading from consumers point of view.
• But reveal useful information on the consequences
Structure and Running Order• Segment 1 Intro of different interests and hobbies
• Segment 2History of illegal downloading
• Segment 3Interview illegal downloader
• Segment 4Vox-pops on opinions of illegal music downloading
• Segment 5Talk about an interview from apple store manager on legally downloading music.
• Segment 6Quiz on illegal music downloading
• Segment 7 Interview Radio 1 presenter
• Segment 8Closing sequence of presenter watching Dizzie Rascal or celebrity
Target Audience
16-18 popular download sites in cutaway
Interests
Intro features sport, games and music
Gender
Male/female voiceovers
Socio economic
Range of job roles represented in studio
Ethnicity
Male and female shoppers as Vox-pops
Domestic circumstances
Interview illegal downloader in parents home
Qualitative (audience &content)
Primary
Key finding
Angle (consumer)
Focus Group
Quantitative
Secondary
Key findings
(facts and figures)
Internet Research
Questionnaire research
• I constructed a questionnaire (Key things)
• (quantitative) as well as more detailed opinions (qualitative).
• Angle as well as facts and figures found.
How much do you spend on music per month
0
1
2
3
4
5
6
7
8
£0-5 £6-9 £10-19 £20-50 More than £50
No
of p
eopl
e
Series1
Textual analysis research
• Useful conventions.
Voiceover
• Cutaway
• Transitions and camera shots. I also found a video that include some examples of things I want to apply to my own documentary http://www.youtube.com/watch?v=EJg9WSu4vA8
Technical Viability
In terms of production, to make this documentary I will need the following equipment.
A Camera
A tripod
a dolly
a microphone
and props.
Technical Viability Continued
For post production I will require:
An iMac
Software
A microphone
Music
and a Camera
Technical Viability Continued
• I will play the following roles
• Presenter
• Director
• Voiceover artist
• Story board designer
• Running order planner
• Other than that I will also need
• Voiceover artist: Harpreet
• Assistant: Iyanu/Jodie
• Camera man: Brian/interviewee
Explanation of research and key findings continued
Key findings
Textual Analysis: Conventional documentary like camera shot
Facts and figures: In cutaways and voiceovers
Questionnaire: Consumer benefits.
Practical Viability Radio presenter
DJ: Interview Seani B
Role: Radio One presenter
radio props such as a microphone a computer and a desk.
Phone the radio station
archive footage of artists such as Dizzie Rascal, Beyonce,
Justin Timberlake and Lady Gaga performing in a concert
Will ask radio 1 if they have any footage that I could use
For the closing.
Practical Viability Apple store manager
• Film inside the shopping store.
• Interview manager of the apple store in lakeside shopping centre.
• I want to present in the apple store as well. great continuity
• Use lakeside shopping centre itself as a pose to the apple store to shoot my vox-pops.
• The audience that I want to vox-pop will already be wearing clothes that are appropriate and acceptable.
• Get permission
Practical Viability Illegal downloader
I will interview someone that does illegal downloading regularly.
Interviewee: local male illegal downloader
Viability: Person lives near to me and is willing to be interviewed
Privacy/secret filming
Legal and Regulatory Considerations Ofcom
Ofcom regulations:
My audience have chosen for me to do an angle on the negative side of music downloading.
Manager of the apple store may not want to feature in my documentary. Free downloading pressure
Change the view altogether.
Legal and Regulatory Considerations BBC Editorial
GuidelineBBC editorial guideline
• I want to film in the Radio 1 station. Advantage
• However the BBC think that I may say something that may decrease the number of viewers
• BBC get their money from the audience that watch the BBC from TV license.
• I may also get some false information from the BBC featuring in my documentary.
Legal and Regulatory Considerations Media Law
Media Law
• Websites such as iTunes may want to keep their information private.
• Irony is that this site is one of the most popular music sites in the world.
• This could be a major problem for me as I want to interview the manager of the apple store.
• An advantage is that apple own iTunes.
• want to film inside the store of other gadgets and present in the shop.
Commercial Viability• The campaign for teenage pregnancy has a similar text to my music
downloading documentary.
• They are both aimed at a target audience of mainly 16-18 year olds
• Points out the dangers of pregnancy as well as the positive sides of its objective.
• My music downloading documentary will be unique.
• Key element to this idea
• Pay for a one day ticket to get around London
• Bus pass to get around to locations like Marks Gate, Chadwell Heath and lakeside.
• My documentary will not cost a lot.
Commercial Viability continued
• My documentary will inform my target audience of 16-18 years
• It will educate my audience
• It will definitely entertain my audience
• I will chose to broadcast my documentary at 7:50 pm.
• Eastenders is not showing on Saturdays and it is ten minutes before Top Gear is shown on TV which is a popular show on cars.
Questions for your audience
Structure• Do you think the features of my documentary are conventional?
• Do you like the angle and attitude I will have from illegal downloading
Content• Will my documentary content effect the way my audience consume
music in the future?
Appeal to audience• Do you think that having a male presenter will attract less of a
female audience.