Documentary Treatment

Gervaise Lynch

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Intentions

• Investigate why illegal music downloading is viewed negative by consumer.

•Explore why this answer has a damaging impact both financially and politically.

• Prove how illegally downloading music affects the music industry.

•Answer questions through an interactive quiz

Content of Ideas

• Why music downloading is rated negative from the consumers point of view

• Feature elements of legal downloading as well as illegal

• Angle of illegally music downloading from consumers point of view.

• But reveal useful information on the consequences

Structure and Running Order• Segment 1 Intro of different interests and hobbies

• Segment 2History of illegal downloading

• Segment 3Interview illegal downloader

• Segment 4Vox-pops on opinions of illegal music downloading

• Segment 5Talk about an interview from apple store manager on legally downloading music.

• Segment 6Quiz on illegal music downloading

• Segment 7 Interview Radio 1 presenter

• Segment 8Closing sequence of presenter watching Dizzie Rascal or celebrity

Target Audience

16-18 popular download sites in cutaway

Interests

Intro features sport, games and music

Gender

Male/female voiceovers

Socio economic

Range of job roles represented in studio

Ethnicity

Male and female shoppers as Vox-pops

Domestic circumstances

Interview illegal downloader in parents home

Qualitative (audience &content)

Primary

Key finding

Angle (consumer)

Focus Group

Quantitative

Secondary

Key findings

(facts and figures)

Internet Research

Questionnaire research

• I constructed a questionnaire (Key things)

• (quantitative) as well as more detailed opinions (qualitative).

• Angle as well as facts and figures found.

How much do you spend on music per month

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1

2

3

4

5

6

7

8

£0-5 £6-9 £10-19 £20-50 More than £50

No

of p

eopl

e

Series1

Textual analysis research

• Useful conventions.

Voiceover

• Cutaway

• Transitions and camera shots. I also found a video that include some examples of things I want to apply to my own documentary http://www.youtube.com/watch?v=EJg9WSu4vA8

Technical Viability

In terms of production, to make this documentary I will need the following equipment.

A Camera

A tripod

a dolly

a microphone

and props.

Technical Viability Continued

For post production I will require:

An iMac

Software

A microphone

Music

and a Camera

Technical Viability Continued

• I will play the following roles

• Presenter

• Director

• Voiceover artist

• Story board designer

• Running order planner

• Other than that I will also need

• Voiceover artist: Harpreet

• Assistant: Iyanu/Jodie

• Camera man: Brian/interviewee

Explanation of research and key findings continued

Key findings

Textual Analysis: Conventional documentary like camera shot

Facts and figures: In cutaways and voiceovers

Questionnaire: Consumer benefits.

Practical Viability Radio presenter

DJ: Interview Seani B

Role: Radio One presenter

radio props such as a microphone a computer and a desk.

Phone the radio station

archive footage of artists such as Dizzie Rascal, Beyonce,

Justin Timberlake and Lady Gaga performing in a concert

Will ask radio 1 if they have any footage that I could use

For the closing.

Practical Viability Apple store manager

• Film inside the shopping store.

• Interview manager of the apple store in lakeside shopping centre.

• I want to present in the apple store as well. great continuity

• Use lakeside shopping centre itself as a pose to the apple store to shoot my vox-pops.

• The audience that I want to vox-pop will already be wearing clothes that are appropriate and acceptable.

• Get permission

Practical Viability Illegal downloader

I will interview someone that does illegal downloading regularly.

Interviewee: local male illegal downloader

Viability: Person lives near to me and is willing to be interviewed

Privacy/secret filming

Legal and Regulatory Considerations Ofcom

Ofcom regulations:

My audience have chosen for me to do an angle on the negative side of music downloading.

Manager of the apple store may not want to feature in my documentary. Free downloading pressure

Change the view altogether.

Legal and Regulatory Considerations BBC Editorial

GuidelineBBC editorial guideline

• I want to film in the Radio 1 station. Advantage

• However the BBC think that I may say something that may decrease the number of viewers

• BBC get their money from the audience that watch the BBC from TV license.

• I may also get some false information from the BBC featuring in my documentary.

Legal and Regulatory Considerations Media Law

Media Law

• Websites such as iTunes may want to keep their information private.

• Irony is that this site is one of the most popular music sites in the world.

• This could be a major problem for me as I want to interview the manager of the apple store.

• An advantage is that apple own iTunes.

• want to film inside the store of other gadgets and present in the shop.

Commercial Viability• The campaign for teenage pregnancy has a similar text to my music

downloading documentary.

• They are both aimed at a target audience of mainly 16-18 year olds

• Points out the dangers of pregnancy as well as the positive sides of its objective.

• My music downloading documentary will be unique.

• Key element to this idea

• Pay for a one day ticket to get around London

• Bus pass to get around to locations like Marks Gate, Chadwell Heath and lakeside.

• My documentary will not cost a lot.

Commercial Viability continued

• My documentary will inform my target audience of 16-18 years

• It will educate my audience

• It will definitely entertain my audience

• I will chose to broadcast my documentary at 7:50 pm.

• Eastenders is not showing on Saturdays and it is ten minutes before Top Gear is shown on TV which is a popular show on cars.

Questions for your audience

Structure• Do you think the features of my documentary are conventional?

• Do you like the angle and attitude I will have from illegal downloading

Content• Will my documentary content effect the way my audience consume

music in the future?

Appeal to audience• Do you think that having a male presenter will attract less of a

female audience.