OOH DIGITAAL? Arno Buskop

Research Director Kinetic

5

9

3% is digitaal

OOH share

1%

2%

2%

3%

3%

3%

3%

4%

4%

6%

7%

7%

11%

14%

15%

29%

32%

36%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Belgium

France

Ireland

Switzerland

South Africa

Spain

Netherlands

Italy

India

Germany

Malaysia

Turkey

Phillippines

UK

Singapore

US

Thailand

China

Redenen bescheiden groei

OOH aandeel in de mix

0,0

1,0

2,0

3,0

4,0

5,0

6,0

7,0

8,0

9,0

10,0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

0

200

400

600

800

1000

1200

1400

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Digital

Other OOH

14%

30%

Digitaal laat OOH in de UK

groeien

http://www.youtube.com/watch?

v=PIt1BvcW__M&feature=share

&list=UUoMx2Ed1yHC4oO1tJQ

DPzQQ

3%