Aims of lesson:Recap key audience terms and theories Plan for essay questionPlan for timed essay

What do the follow terms mean?How can they be used when discussing audiences?What examples can be used?

Active audiencePassive audienceSubversiveAudience as producersSocial networking sites / user generated content sites

Media Studies 2.0 - David Gauntlett (media theorist)

Craftsman - Richard Sennett (sociologist)

These theories suggest that audiences have become more active. What points can be made to evaluate this idea?

Discuss the advantages and disadvantages for audiences in the digital and online age.

Plan essay paragraph by paragraph. - Relate answer to question- Use PEA- Use key terminology

Discuss the advantages and disadvantages for audiences in the digital and online age.

Use the terms below to structure an essay.

productiondistribution

consumption

Media Studies 2.0

social networking sitesdigital radio

file sharingmusic downloading

convergence technology

advertising

the big 4

conclusion

iTunes limewire Richard Sennettwebcasts

Shawn Fanning

We 7

CubaseAcid Music Studio 7