Post on 22-Nov-2014
description
Conxa Rodà @innova2
#ConfabEU Barcelona, Sept. 30, 2014
Museums Content Strategy: Connecting Collections to People
Museu Nacional d’Art de Catalunya Barcelona
The Museu Nacional d’Art de Catalunya in 4 images
MUSEUM AS A CONNECTOR
Audiences
Museum Connection/Content Strategy (Digital or not)
make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity innovate create community
MUSAC, León
MUSAC, LeónPhoto: Conxa Rodà
The Collection Wall, Cleveland Museum of Art
www.beyondthelabel.info/
<Miradas cruzadas> Museo Thyssen
British Museum
A Gift for Athena, AR appwww.slideshare.net/s.mannion/athens-augmented
iBeacons in museums
A good question to keep asking:
Is your content fit for purpose?
Let’s Get Real Conference_Culture24 (UK) title
When a label tells a story, it gets acknowledgment
Storytelling
Are we telling what people want to know?
Source: www.slideshare.net/josemariapalomares/delivering-powerful-presentations-353377955
http://www.vangoghmuseum.nl/en
#thyssen140
Beyond the #selfie
Source: Dana Allen-Greilwww.slideshare.net/danagreil/mcn-dana-allengreil
Acknowledging users’ contributions (UGC)
http://blog.museunacional.cat/en/museum-seen-by-instagramers/
BLOGS
Connect-community-museums-staff
Social is not a one-person task!
Images: www.jpvillani.com.ar/tag/sisifo/ http://nurianetworking.com/featured-slider/community-manager/
The museum old website2004 - 2014!!
www.museunacional.cat
The Museu Nacional online collection
Out of the box: collaborative platforms
Wikipedia Google Artproject
Europeana
Collections/Content
Content & Design equilibrium
Image source: http://helloseocopywriting.com/9/post/2014/03/content-or-design-which-comes-first.html
Image source: http://ywmovement.org/why-science-causes-people-to-leave-the-faith-and-how-to-fix-it/
Wanted: clarity and consistency
Image: http://blocs.gencat.cat/blocs/AppPHP/tribunadarqueologia/files/2012/06/atapuerca.jpg
Content findability
Image: http://www.btv.cat/btvnoticies/wp-content/uploads/2013/10/071013acumulacioR.jpg
Content accumulation
•
http://cgce.es/2009/wp-content/uploads/2010/06/puzzle.jpg
Strategy must be INTEGRAL
web
Open Content
Social Media
Online Collection
e-Publishing
Interactive Museography
Mobile
Online/onsiteIntegration
CooperativeMind/Tools
Training
Content Strategy Mapfor Museums
Institutional Web Digital Projects
e-Marketing
© Conxa Rodà, 2012
Education
web
Open Content
Content release under Creative CommonsLinked Open DataWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer ReviewCrowdsourcing
Social Media
Online Collection
e-Publishing
Interactive Museography
Mobile
Online/onsiteIntegration
DigitizationVisualisationStorytellingSocial tagging
Augmented RealityMultitouch tablesMultimedia LabMultimedia audioguideAccessibility3D PrintingVisitors’ participation
web 2.0BlogCommunitySharingCo-creation
AppsMobile webMobile tours,QRGamificationGeolocationm-commercem-learningWearables, iBeacons
CooperativeMind/Tools
Training
Content Strategy Map
for Museums
Digital Networking Wikis Cloud
Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics
Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics
Digital Projects
Net-artVirtual ExhibitsCollective data mining
e-Marketing
MembershipTicketingShopHiring spacesFundinge-mailing
© Conxa Rodà, 2012
Multichannel Visitors’ engagementUser-generated Content
Education
e-Learning, MOOCsEdu-projectsGames
Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand
Digital as a Dimension of Everything
Tate Digital Strategy 2013–15
Digital Content challenges
create + and +compelling content integration of the museum’s own
digital content be multichannel greater integration online / onsite better analytics resistance to change / training
Thank you Gràcies!
Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya www.museunacional.cat
#ConfabEU Barcelona, Sept. 30, 2014