«Multichannel marketing. Sales force enablement»

WEBINAR

AUGUST 21, 2014

QAP expertise

over 5 years in pharma 100 international projects 50 eDetails per month

Agenda1. MULTICHANNEL MARKETING STRATEGIES: PROVEN AND EMERGING CHANNELS

2. CLM FOR YOUR MULTICHANNEL MARKETING ENABLEMENT.

3. EDETAILING PRESENTATION AS A TOOL FOR A MODERN MED REP – COMBINING CHANNELS

4. PRACTICAL SHOWCASE - DIGITAL FUEL FOR INTEGRATED MULTICHANNEL APPROACH BASED ON VISEVEN CLM

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Satisfy the needs of your customers

Demanding customers

Creativity

New approaches

Unreal demands become real with multichannel marketing

Customers feel free to demand more nowadays. Why not to give them what they want?

Provide them with your presentations in any way they like!

Always find fresh ideas to gain results

• Multichannel marketing together with your fresh ideas regarding how to present the products always interact customers because they feel you try hard for them

• Be simple at what you demonstrate and at the same time interactive

Multichannel marketing will do everything for you

Save and send a customer your presentations as a weblink

Share a presentation as an app with the doctor

Medical Representative – still the most important channel of communication

However, the HCP might prefer other channels too

■ 98% search for medical information online.

■ 86% want more e-resources.

■ 55% get pharma information from HCP communities.

■ 10% get pharma information from pharma websites

While the number of field force is decreasing, other channel are booming

CLM for the Multichannel Marketing Empowerment Respond to HCPs needs

Right metrics for tracking

For more insights

Expert community:Breaking Ground CLM Innovations on

Engage with us:

oksana.matviienko@qapint.com

julia.paskel@qapint.com