MULTICHANNEL MARKETING CAMPAIGNS

A DIGITAL OVERVIEW OF W HOTELS

BY PAULINE LIOTE

MOBILE SITE

W Hotels runs a friendly mobile site, keeping the same chart than the official website and easy to consult

No pop up is used on the website but on the mobile site we can find this SPG banner encouraging people to download the SPG app so that they can see the last offers of Starwood Hotels & Resorts and explore the different properties of the group

SOCIAL COMPONENT W Hotels is present on the main social networks : Facebook, Twitter, Youtube, Instagram and Weibo (For Chinese users)

Let’s have a look on Instagram and Youtube…

SOCIAL COMPONENT - INSTAGRAM

W Hotels is extremely active on Instagram and posts funny photos to underline the young and friendly atmosphere that we can find in a W hotel

SOCIAL COMPONENT - INSTAGRAM

They also use Instagram to engage people and encourage loyalty to the brand

SOCIAL COMPONENT - YOUTUBEW Hotels uses Youtube to promote its different properties around the world

WEBSITEThe website is similar to the mobile site and plays on the design, young and funcky.

It is not only based on the hotel properties but also on the coming events (concerts for instance) and other offers acting as onsite marketing message

PPC & PAID ADVERTISING

There is no PPC on Google for W Hotels

Only the official website appears