Post on 15-Nov-2014
description
The unconscious mind
How it drives consumers, & why it matters to you.
Mo SyedHead of User ExperienceAmplience
Mobile & tablet
Social
Gaming
How big is the conscious mind in relation to the unconscious?
The mindunconscious
conscious
Sensory modes - how I respond to different types of communication.
35%
25%
40%
Attention is scarce, interruption is abundant.
clearI need your attention!
Please look at me....
I need your attention!
Please look at me....
xx
clear
Something just happened!
Got to get that fix.
SMS
Web
Notification
Seeking - dopamine system
Desire
Reward - opioid system
Satisfaction
Minimise effort expended.
Minimise time delay between action and reward.
Maximise cues for reward and the perceived value of the reward itself.
Habit formation
Quality cues - the breadcrumbs that lead us,without us even realising.
Socially conscious.
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Social recognition
More followers
More likes
More comments
More attention
Information density - make every second count.
Let the images take centre stage
Speed & responsiveness,a cue and a utility.
81KB
26KB
12KB
User experience ecology:more attention,& more competition.
Wake upArrive at
work
Start commute
Lunch
Break Break
Leave work
Arrive home
TV / Radio
PC/web PC/webPC/web PC/web TV
Read Post Photo Tweet about X-factor
Complete a purchase
Conscious
Unconscious
Positioning
Content strategy
Reducing customer journey
Usability analysis
UX best practice
User testing
Conscious
Unconscious
UX best practice
User testing
Immersivemedia assets
Lifestyle imagery
Product alignment with value anchors
Peer validation
Strong and consistent quality cues
Sensual interactionsContent strategy
Rich-Media Merchandising & Marketing PlatformAll Channels & Devices. One Platform
Rich Media Merchandising
PromotionalBanners
eCatalogs &Lookbooks
User Generated Content
Mobile & Tablet
Video Merchandising
Dynamic Media Proven ROI
Top 10 Tips for Engaging Social & MobileCommerce Experiences
amplience.com/Top10Tips
Download our white paper
3434
Thank you.