Post on 01-Aug-2016
description
MAJOR STUDIO PROJECT
LINN HAMRE
S5024959
ASSESSMENT 2, 3, 4
3603 QCA
Assessment item 2 5
Assessment item 3 40
Assessment item 4 87
CONTENT
ABOUT
GO Goods is a brand new leather company from the
Gold Coast in Quensland, Australia. Our vision is to
make travellers life easier by offering practical and
awesome looking handcrafted travel accessories
in leather. All products are different and unique in
their own way, being that they are sewn by hand.
ASSESSMENT ITEM 2
PRODUCT DEVELOPMENT
SUNGLASSES CASE
1
CORD ORGANIZER
2
CORD ROLL
3
BOOK MARK
4
PASSPORT COVER
5
LUGGAGE TAGS
6
PHONE CASE W/ CARD SLIPPER
7
CAMERA STRAP
8
KEY CHAIN
9
METAL JEWELLERY
10
WOODEN JEWELLERY
11
WOODEN JEWELLERY
11
ASSESSMENT ITEM 3
BUILD A BRAND
C = 100 M = 90 Y = 0 K = 0
Pantone Reflex Blue Light Grey Solid Black
C = 0 M = 0 Y = 0 K = 100C = 0 M = 0 Y = 0 K = 29
GOTHAM HTF BOLD GOTHAM HTF BOOKGOTHAM HTF MEDIUM
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1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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1234567890
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STATIONARY
2
LABELS
3
PACKAGING
4
LOOKBOOK
5
INTERIOR FIT-OUT
6
ONLINE PRESENCE
7
Click here to view full website in browser
ASSESSMENT ITEM 4
CAUSE-RELATED MARKETING
+ =
WHO
Pencils of Promise is a nonprofit organization that
builds schools and increases educational opportunities
in the developing world. It was founded by Adam Braun
in 2008. As of January 2015, the charity has served
over 31,000 students and teachers, built 353 schools
and has provided over 24.3 million education hours.
WHAT
We partnered up with Pencils of Promise and made the
“GO CARE” collection. The collection offers a range of
laser cutted bar necklaces in a pencil shape and bracelets
in wood with leather details. By buying a GO CARE
product, GO Goods will donate 30 % of your purchase
to Pencils of Promise, in support of school builds in Laos.
GOAL
Every dollar raised is meaningful. 25 $ provides
educational opportunites for 1 student, 500 $ supports
a teacher, 10 000 $ provides wash for a community, 25
000 $ builds a PoP school. The goal for this campaign
is to raise enough money to build a PoP school in
Laos. This means that we need to raise 25 000 $.
CAMPAIGN BRANDING
1
Logo
C = 100 M = 90 Y = 0 K = 0
PoP Marigold Light Grey Solid Black
C = 0 M = 0 Y = 0 K = 100C = 0 M = 0 Y = 0 K = 29
Colour palette
GOTHAM HTF BOLD GOTHAM HTF BOOKGOTHAM HTF MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Typography
Illustrations
Photography style “The dream”
THE COLLECTION
2
PACKAGING
3
WEBSITE
4
Click here to view website in browser
CAMPAIGN MOVIE
5
Click here to view campaign movie
INSTAGRAM AD
6
POSTER SERIES
7
LOOKBOOK
8
THANK YOU