MSP Final Submission Linn Hamre s5024959

MAJOR STUDIO PROJECT

LINN HAMRE

S5024959

ASSESSMENT 2, 3, 4

3603 QCA

Assessment item 2 5

Assessment item 3 40

Assessment item 4 87

CONTENT

ABOUT

GO Goods is a brand new leather company from the

Gold Coast in Quensland, Australia. Our vision is to

make travellers life easier by offering practical and

awesome looking handcrafted travel accessories

in leather. All products are different and unique in

their own way, being that they are sewn by hand.

ASSESSMENT ITEM 2

PRODUCT DEVELOPMENT

SUNGLASSES CASE

1

CORD ORGANIZER

2

CORD ROLL

3

BOOK MARK

4

PASSPORT COVER

5

LUGGAGE TAGS

6

PHONE CASE W/ CARD SLIPPER

7

CAMERA STRAP

8

KEY CHAIN

9

METAL JEWELLERY

10

WOODEN JEWELLERY

11

ASSESSMENT ITEM 3

BUILD A BRAND

C = 100 M = 90 Y = 0 K = 0

Pantone Reflex Blue Light Grey Solid Black

C = 0 M = 0 Y = 0 K = 100C = 0 M = 0 Y = 0 K = 29

GOTHAM HTF BOLD GOTHAM HTF BOOKGOTHAM HTF MEDIUM

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STATIONARY

2

LABELS

3

PACKAGING

4

LOOKBOOK

5

INTERIOR FIT-OUT

6

ONLINE PRESENCE

7

Click here to view full website in browser

http://gogoodsleatherco.businesscatalyst.com/index.html



ASSESSMENT ITEM 4

CAUSE-RELATED MARKETING

WHO

Pencils of Promise is a nonprofit organization that

builds schools and increases educational opportunities

in the developing world. It was founded by Adam Braun

in 2008. As of January 2015, the charity has served

over 31,000 students and teachers, built 353 schools

and has provided over 24.3 million education hours.

WHAT

We partnered up with Pencils of Promise and made the

“GO CARE” collection. The collection offers a range of

laser cutted bar necklaces in a pencil shape and bracelets

in wood with leather details. By buying a GO CARE

product, GO Goods will donate 30 % of your purchase

to Pencils of Promise, in support of school builds in Laos.

GOAL

Every dollar raised is meaningful. 25 $ provides

educational opportunites for 1 student, 500 $ supports

a teacher, 10 000 $ provides wash for a community, 25

000 $ builds a PoP school. The goal for this campaign

is to raise enough money to build a PoP school in

Laos. This means that we need to raise 25 000 $.

CAMPAIGN BRANDING

1

C = 100 M = 90 Y = 0 K = 0

PoP Marigold Light Grey Solid Black

C = 0 M = 0 Y = 0 K = 100C = 0 M = 0 Y = 0 K = 29

Colour palette

GOTHAM HTF BOLD GOTHAM HTF BOOKGOTHAM HTF MEDIUM



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Typography

Illustrations

Photography style “The dream”

THE COLLECTION

2

PACKAGING

3

WEBSITE

4

Click here to view website in browser

http://gogoodsleatherco.businesscatalyst.com/go-care.html

http://gogoodsleatherco.businesscatalyst.com/go-care.html

CAMPAIGN MOVIE

5

Click here to view campaign movie

https://www.youtube.com/watch?v=zYpix-y9LVo

https://www.youtube.com/watch?v=zYpix-y9LVo

INSTAGRAM AD

6

POSTER SERIES

7

LOOKBOOK

8

THANK YOU

MSP Final Submission Linn Hamre s5024959

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