Post on 08-May-2015
description
#MozCon
Mike Arnesen SEO Team Manager, SwellPath
How To Be A One-Person Link Building Army
@mike_arnesen
…but link building is haaard!
@mike_arnesen
It’s not fair!
@mike_arnesen
@mike_arnesen
Warning: Getting links is habit-forming
@mike_arnesen
Link building is a fading tactic anyway.
@mike_arnesen
Time to stop
whining
It’s time to start building links
@mike_arnesen
Against impossible odds, you can still build links like a champion
@mike_arnesen
It CAN be done!
@mike_arnesen
Do whatever you can, whenever you can. Leverage tools, processes, & relationships.
@mike_arnesen
What it takes Ef
ficie
ncy
Ag
ility
Link
abili
ty
Sere
ndip
ity
@mike_arnesen
Efficiency
1. Grab a URL 2. Drop into Page2RSS.com 3. Have IFTTT email you when new
results are added to the RSS
Great for blogs, author pages, Just Discovered Links.
@mike_arnesen
Efficiency
Track brand mentions, competitors, snippets of text.
@mike_arnesen
Efficiency
Fresh Web Explorer is great, too! Needs some automation.
@mike_arnesen
smilesoftware.com/TextExpander/
Efficiency
Save time with dynamic text snippets
@mike_arnesen
Efficiency
More effective outreach with handwritten notes!
@mike_arnesen
Efficiency
Branch out into related topics.
@mike_arnesen
Agility Be nimble and opportunistic.
Your mobile device is a competitive advantage!
@mike_arnesen
Agility
Interact faster, reach out sooner, get links quicker.
@mike_arnesen
Agility
Prospecting tools run in the background and save you time.
@mike_arnesen
Linkability
Technical tricks and enhancements can make content notable.
@mike_arnesen
Linkability
Implement attention-grabbing new technology
@mike_arnesen
Linkability
What is your reason?
- Simon Sinek
“People don’t buy what you do,
they buy why you do it.”
@mike_arnesen
Linkability #RES (Real Expert Sh*t)
Be a real expert. Don’t be afraid to specialize.
@mike_arnesen
Linkability “Give up this Renaissance man,
dilettante b***sh** of doing a lot of different things
(and none of them very well by real standards).
Get to the guts of one thing”
- Mark Twight
Be a real expert. Don’t be afraid to specialize.
@mike_arnesen
Serendipity
Source: moz.com/rand/manufacturing-serendipity/
It works for link building, too!
@mike_arnesen
Serendipity
How about an AMA on Inbound.org or Reddit?
@mike_arnesen
Serendipity
ID advocates using tools and analytics. Make them your BFFs!
@mike_arnesen
Serendipity
Don’t just build links; earn links.
@mike_arnesen
You are efficient, agile, linkable, serendipitous.
#MozCon
Link Bundle of Tools & Resources: http://bit.ly/mozconmike