Case Study:

Stanford University Health andWellness Program: Stanford BeWell

Friday, May 10, 13

Case Study: Stanford BeWell

CLIENT:

Stanford BeWell is the corporate wellness arm of Stanford University, responsible for over 10,000

employees.  

Friday, May 10, 13

Case Study: Stanford BeWell

The Target Behavior:

Stanford Faculty and staff walkfor 30 minutes a day.

Friday, May 10, 13

Case Study: Stanford BeWell

The Target Behavior:

Stanford Faculty and staff walkfor 30 minutes a day.

Why?Building a daily habit of walking is proven to

1) notably improve overall health2) increase productivity 3) lowers insurance costs for the employer

Friday, May 10, 13

Case Study: Stanford BeWell

PROCESS:

Break down your company's abstract goals into specific

user behaviors

First Week:User Research

Week 1 - 3:Prototype trials to validate

the psychology

1 2 31 2 223

Friday, May 10, 13

Case Study: Stanford BeWell

PROCESS:

Break down your company's abstract goals into specific

user behaviors

First Week:User Research

Week 1 - 3:Prototype trials to validate

the psychology

1 2 31 2 223

Narrowed Stanford BeWell's abstract goal of "exercising more" into walking for 30 minutes with their co-workers during their lunch hour.

Friday, May 10, 13

Case Study: Stanford BeWell

PROCESS:

Break down your company's abstract goals into specific

user behaviors

First Week:User Research

Week 1 - 3:Prototype trials to validate

the psychology

1 2 31 2 223

We interviewed 33 current Stanford employees on their currentexercise habits and the office environments.

Friday, May 10, 13

Case Study: Stanford BeWell

PROCESS:

Break down your company's abstract goals into specific

user behaviors

First Week:User Research

Week 1 - 3:Prototype trials to validate

the psychology

1 2 31 2 223

With this client, we prototyped a wide range of ideas over a 6-week timeframe.

Friday, May 10, 13

Case Study: Stanford BeWell

RESULTS:PRE-MOMENTUM

3333 Stanford employees walk 0.5 miles per weekday on average (self-reported)

Friday, May 10, 13

PRE-MOMENTUM

33 Stanford employees walk 0.5 miles per weekday on average (self-reported)

Case Study: Stanford BeWell

RESULTS:

24POST-MOMENTUM

73% of 33 employees walked 1.5 miles per weekday on average (self-reported)

Friday, May 10, 13

Case Study: Stanford BeWell

Key Psychological Insight for This Client:

Find the existing habits of users within their environment and design around

them.

Friday, May 10, 13

Want Momentum?

We are accepting 3 clients for the month ofMay 2013.

call us: 702 858 3338email us: team@momentumlabs.org

MOMENTUMLABS.ORG

Friday, May 10, 13