Culture of awesome apps

Alina BidnenkoCiklum

Know users’ objectives

❖ How to app makes user happy?❖ How to user use our app?❖ Why user do this activity, task, operation?❖ Why user do activity exactly in this way?❖ Why user should choose your app, not

competitor one?

Know user’s mental model

❖ stop asking confirmation for saving❖ use domain images instead of words on the controls ❖ think over data presentation❖ think over additional flows

Know user’s type

Beginner Eternal middling Professional

Activity centered design

User centered design

Know approaches

Data- driven design

System design

…...

Only interrupt me if it’s important

❖ use toast instead of dialogs❖ use “undo” pattern❖ move less frequently using functions

deeper in the interface

Decide for me but let me have the final say

❖ autofill all possible fields❖ create templates ❖ use dimention between words in

searching❖ always use earlier entered data

Get to know me

❖ app should always learn❖ app should always remember everything

It’s not my fault

Let user feel safely

❖ undo button❖ always save entered data

Happy user

Don't stop on the reached!

Literature

1. “The essential of interaction design”, Alan Cooper

2. “Flow”, Mihaly Csikszentmihalyi

3. http://developer.android.com/design/get-started/principles.html