Making More UX Designers in Education
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MAKING MORE UX DESIGNERS:UX Apprenticeship in EducationPresented by: Fred Beecher
©2010 Dimension Films
DEMAND FOR UX IS VORACIOUS
SUPPLY OF UX TALENT IS… WEE
©2010 Dimension Films
DEMAND FOR UX IS VORACIOUS
SUPPLY OF UX TALENT IS… WEE
©2014 :: @fred_beecher :: #edui_apprentice
UX
©2014 :: @fred_beecher :: #edui_apprentice
UX10% - Design School
90% - Dumb Luck
©2014 :: @fred_beecher :: #edui_apprentice
10% - Design School
60% - Dumb Luck
30% - Specialty School
UX
©2014 :: @fred_beecher :: #edui_apprentice
10% - Design School
30% - Specialty School
50% - APPRENTICESHIP
10% - Dumb Luck
UX
INTEREST DEMANDAPPRENTICESHIP
©2014 :: @fred_beecher :: #edui_apprentice
INTEREST DEMANDAPPRENTICESHIP
©2014 :: @fred_beecher :: #edui_apprentice
©2014 :: @fred_beecher :: #edui_apprentice
©2014 :: @fred_beecher :: #edui_apprentice
©2014 :: @fred_beecher :: #edui_apprentice
BUSINESS VALUE
PEDAGOGY MENTORSHIP
HIRE FOR TRAITSAPPRENTICESHIP ARCHITECTURE
TRACKING
©2014 :: @fred_beecher :: #edui_apprentice
BUSINESS VALUE
PEDAGOGY MENTORSHIP
APPRENTICESHIP ARCHITECTURE IN EDUCATIONCOMMUNICATION
FEEDBACK
©2014 :: @fred_beecher :: #edui_apprentice flickr: johnny vulkan
• Do more work
• Do better work
• Attract & retain senior talent
• Improve UX Design program
BUSINESS VALUE
©2014 :: @fred_beecher :: #edui_apprentice
COMMUNICATION
“My life is directed by logistics.”- Ange Wang, Adjunct Professor of Design
©2014 :: @fred_beecher :: #edui_apprentice
DESIGN METHODSBUSINESS STRATEGY - Stakeholder Interviews
- Business Discovery Workshops
- Feature Analysis
- Communicating Business Discovery Findings
USER RESEARCH - Planning & Recruiting
- In-Person Interviews
- Remote Interviews
- Contextual Inquiry
- Survey Design & Analysis
- Web Traffic Analysis
- Research Analysis & Synthesis
- Communicating User Research Findings
INFORMATION ARCHITECTURE - Card Sorting & Analysis
- Search Log Analysis
- Content Strategy
- Content Auditing
- Site Mapping
INTERACTION DESIGN - Ideation & Design
Workshops
- Scenarios, Storyboarding, & Process Flows
- Screen Layout & Design
- Interactive Prototyping
- Prototype testing
USABILITY EVALUATION - Heuristic Review
- In-Person Usability Testing
- Remote Usability Testing
©2014 :: @fred_beecher :: #edui_apprentice
WHAT TO COMMUNICATE
OBSERVATION
METHOD PRACTICE
FULL PROJECTS
©2014 :: @fred_beecher :: #edui_apprentice
TRACK MENTORSHIP OPPORTUNITIES
©2014 :: @fred_beecher :: #edui_apprentice
EMPATHYFOR STUDENTS
• Their studies come first
• Most haven’t seen the big picture of UX yet
• The serious ones really want portfolio pieces
• They are not just free labor
• They know they won’t be able to finish your project
FOR INSTRUCTORS
• Some instructors are more focused on teaching than others
• Tenure-track instructors might be more focused on research
• Adjuncts are juggling many, many responsibilities
• Instructors need to generate lots of ideas about what to teach
©2014 :: @fred_beecher :: #edui_apprentice
PEDAGOGY
LEARN OBSERVE
PLAYPRACTICE
©2014 :: @fred_beecher :: #edui_apprentice
PEDAGOGY
LEARN OBSERVE
PLAYPRACTICE
MENTORSHIP IS THE ENGINE OF APPRENTICESHIP
©2014 :: @fred_beecher :: #edui_apprentice
©2014 :: @fred_beecher :: #edui_apprentice
Principal Mentor
Apprentices Large Design Team
©2014 :: @fred_beecher :: #edui_apprentice
College Design
ManagerApprentices
Department Designers
Communication & Logistics
Mentorship & Feedback
©2014 :: @fred_beecher :: #edui_apprentice
Apprentice
Small Design Team
©2014 :: @fred_beecher :: #edui_apprentice
Acco
untab
ility
Observation
Assistance
Mentorship
Oversight
©2014 :: @fred_beecher :: #edui_apprentice
Acco
untab
ility
Observation
Mentorship
Oversight
©2014 :: @fred_beecher :: #edui_apprentice
Acco
untab
ility
Observation
Mentorship
Oversight
APPRENTICE • Watches • Asks questions
MENTOR • Shows what
they’re doing • Explains why
GATES • None
©2014 :: @fred_beecher :: #edui_apprentice
Acco
untab
ility
APPRENTICE • Executes the
method with assistance
MENTOR • Talks
apprentice through the method
GATES • Has covered
method in class
Observation
Mentorship
Oversight
©2014 :: @fred_beecher :: #edui_apprentice
Acco
untab
ility
APPRENTICE • Executes the
method independently
MENTOR • Checks
apprentice’s work
GATES • Has covered
method in class
• Project work
Observation
Mentorship
Oversight
©2014 :: @fred_beecher :: #edui_apprentice
PROVIDE FEEDBACK ON APPRENTICES
©2014 :: @fred_beecher :: #uxapprenticeship
ENCOURAGE REFLECTION
©2014 :: @fred_beecher :: #edui_apprentice
APPRENTICES PROVIDE FEEDBACK ON YOU
©2014 :: @fred_beecher :: #edui_apprentice
AND ON THE PROGRAM
©2014 :: @fred_beecher :: #edui_apprentice
YOUR NEXT STEPS - LAY THE FOUNDATIONBUSINESS VALUE
• More work?
• Better work?
• Attract senior talent?
• Enhance UX program’s reputation?
Define how apprenticeship will benefit your organization
COMMUNICATION
• Who is motivated to teach?
• What are they looking for?
• What can you offer them?
Identify your allies and tailor your communication for them
©2014 :: @fred_beecher :: #edui_apprentice
• Choose design methods
• Identify opportunities for observation
• Identify opportunities for practice
• Identify longer term projects
Define how apprentices can participate in your work
PEDAGOGY
• How will you spread the burden?
• What different levels of mentorship are you able to provide?
Define the mentorship structure of your program
MENTORSHIP
YOUR NEXT STEPS - INSTRUCTIONAL DESIGN
©2014 :: @fred_beecher :: #edui_apprentice
YOUR NEXT STEPS - SET UP TRACKINGFEEDBACK
• Forms, spreadsheets, databases, processes, etc.
• Learning goals
• Reflections
• Feedback for you!
• Pilot class
Set up the infrastructure you need to provide feedback to apprentices & instructors
Fred Beecher UX Apprenticeship Lead [email protected]
nerdery.com/fb
@fred_beecher
!slideshare.net/fred_beecher/
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