MORE STORIES LESS TIME PRSA PUGET SOUND

SEPTEMBER 2013

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Who feels like they have unlimited time and are reaching everyone they want to on social media?

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Who would like your staff’s expertise or skills to be widely known?

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Who feels like their staff (besides development & communications) are utilizing social media for their jobs?

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A LOGO CAN’T BE AS SOCIAL

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HOW WE CONNECT NOW

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GETTING TO KNOW YOU

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BEHIND THE SCENES

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PERSONALITY OF ORGANIZATION

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SPEAK TO DIFFERENT AUDIENCES

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CONTEXT & PERSONAL URGENCY

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SHOW LEADERSHIP, SUBTLY

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STARTING AT FOOD LIFELINE

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WHY CEO’S TWEET

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WON’T HAPPEN BY ACCIDENT

Social media policies Training Feed content

Image Flickr:calsidyrose

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BLURRING THE PERSONAL & PROFESSIONAL LINES

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“Whether or not I use some kind of disclaimer about my posts being personal opinion, my behavior reflects on my company and its reputation as well as mine. Period. “

Amber Naslund Blogger, Brass Tack Thinking

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SOCIAL MEDIA POLICY

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SOCIAL MEDIA POLICY

Organization’s values What do you encourage people to post? What needs approval first? When to alert management

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SOCIAL MEDIA POLICY

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RED CROSS POLICY

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SOCIAL MEDIA POLICY

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SOCIAL MEDIA POLICY

Idealware – Nonprofit Social Media Policy Workbook http://bit.ly/nposmpolicy

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MORE OPPORTUNITY – LESS FEAR

“Think about the information you are sharing online and who might be reading it – but not from a place of fear or ‘something bad will happen.’ Also think about opportunities and benefits.” Beth Kanter http://www.bethkanter.org/private-parts/

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TRAINING BRINGS POLICY TO LIFE Review it with all staff

Ongoing conversation as tools evolve

Point out who’s doing it well & correct when needed

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BILL & MELINDA GATES FOUNDATION

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TRAINING RESOURCES

NTEN

Idealware

Beth Kanter & John Haydon http://bit.ly/NPOSMResources

Flickr:zzpza

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GETTING PERSONAL

“Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy hour, or does that help provide a human connection point? When does the personal side of social media overwhelm the professional, or vice versa?” Abby Nafziger , AmeriCorps VISTA at NPower

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“IS IT OK IF I TWEET THAT?”

Make it a habit Advance notice of things to share Tie back to organization

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THOUGHTS & QUESTIONS

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STAY IN TOUCH

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