Moneyball Case Study: The Atlassian Story of Customer Success

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Transcript of Moneyball Case Study: The Atlassian Story of Customer Success

©2015 Gainsight. All Rights Reserved.

President

Jay Simons

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

Delivery matters!

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

Every company is a software company

©2015 Gainsight. All Rights Reserved.

Atlassian helps teams get to done!

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

Our model

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A new approach to enterprise software

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Customer success @ most companies

©2015 Gainsight. All Rights Reserved.

Customer success @ Atlassian

©2015 Gainsight. All Rights Reserved.

Customer success @ Atlassian

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How likely are you to recommend Atlassian to a friend?

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Out of 362 leading companies surveyed, 80% believe they deliver a superior customer experience, but only 8% of their customers agree.

BAIN & COMPANY

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©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

+35

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©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

+7

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©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.

Learnings

1. End-users matter (expect -20-30 pts difference)

2. Change takes more time than you think

3. Create a system + a team

4. Celebrate the wins

©2015 Gainsight. All Rights Reserved.

©2015 Gainsight. All Rights Reserved.