Growing a user group with your competitors: a story from the Atlassian User Group Belgium
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Growing a user group with your competitors A story from the Atlassian User Group Belgium Tom Moors @tommoors
description
The Atlassian Belgium User Group (www.abug.be) started in January 2011. In this presentation, you will learn our small history and some things we've learned to organise sessions and make sure neutrality is key in every action we do.
Transcript of Growing a user group with your competitors: a story from the Atlassian User Group Belgium
Growing a user group with your competitors
A story from the Atlassian User Group Belgium
Tom Moors!
@tommoors
Tom Moors
ACA IT-Solutions
@tommoors
Agenda
• Introduction
• Our story
• What we’ve learned
• Conclusion
• QA
https://aug.atlassian.com/
The Beers Are On Us Atlassian User Groups (AUGs) are informal meet ups to discuss all things Atlassian over pizza and beer. Our community welcomes geniuses, n00bs, and everything in between.
Get Real. Real support from real users. Open discussions with users who aren't paid to tell you what works and what doesn't. !Access to Experts. Meet people who have used Atlassian tools for years and know the ins and outs. !Hear News First. Many user groups are scheduled around product releases ensuring the freshest content at meetings. !Meet Friends. Crack a beer and enjoy a slice of pizza with people in your neighborhood who share a common bond. !Share the Love. Your experience with Atlassian tools is interesting to someone out there - share it with the world!
Why Join an AUG?
What have we learned?
Location & Venue
www.flickr.com/photos/dkorobtsov/5244498949
Know your audience
www.flickr.com/photos/garrettc/10475785615
“Not at all. Want to learn to know you. You to?”
— Y. Leterme
Participation
www.flickr.com/photos/mattcornock/10251145144
www.flickr.com/photos/jphilipson/582274247
Objective
Charter
ABUG Charter - GoalWe want to keep the user group a group made by and for users, to know Atlassian Products more in depth and to connect to each other.
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter
ABUG Charter - GoalWe want to keep the user group a group made by and for users, to know Atlassian Products more in depth and to connect to each other.
To achieve this goal, we'd like to meet minimum 4 times a year. These meetings do cost money, but we want to keep the entrance barrier low.
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter
ABUG Charter - GoalWe want to keep the user group a group made by and for users, to know Atlassian Products more in depth and to connect to each other.
To achieve this goal, we'd like to meet minimum 4 times a year. These meetings do cost money, but we want to keep the entrance barrier low.
To achieve this goal, we are looking for great sponsors! To keep our group independent, the sponsors cannot influence the contents of the meetings, the mails etc.
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter
ABUG Charter - GoalWe want to keep the user group a group made by and for users, to know Atlassian Products more in depth and to connect to each other.
To achieve this goal, we'd like to meet minimum 4 times a year. These meetings do cost money, but we want to keep the entrance barrier low.
To achieve this goal, we are looking for great sponsors! To keep our group independent, the sponsors cannot influence the contents of the meetings, the mails etc.
Educating the users is great, pitching is obviously a no-go.
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter
ABUG Charter - Sponsors
• Structural Sponsor
• Yearly payment
• Logo branding
• Venue Sponsor
• Venue + snacks, drinks
• Logo in mail, 1” presentation if desired
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter
Organisation
Steering Committee
Tools?
our stackalternatives
Planning?
https://aug.atlassian.com/display/resources/How+To+Run+an+AUG
What have you learned?
www.flickr.com/photos/derek_b/3046770021
Questions
