Post on 23-Jan-2018
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Monetizing the Software Defined Car™
with Secure OTA Application and Content Updates
October 25, 2017
Live Webinar Series
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Industry Speaker Host Presenter
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Mahbubul AlamCTO & CMOMovimento Group
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Sushaiv WadekarAVP, Automotive ERSHCL Technologies
Mahbubul Alam is an international entrepreneur, technology and business executive with broad management experience. A frequent author, speaker and multiple patent holder, he currently holds the position of CTO/CMO at Movimento, a Delphi company, reinventing the company’s technology and strategy. He has been honored with the ‘2016 Bay Area CIO of the Year’ award finalist by the Silicon Valley Business Journal and the San Francisco Business Times.
Highly accomplished and successful automotive advanced technology executive in sales & business development. Over 25 years of high level, senior executive experience with OEM, tier one, tier two automotive direct sales, as well as distribution and sales rep management for corporate sales revenue and margin growth.
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Agenda• Trends and Vision• Care Abouts• Solutions• Co-X• Data Opportunity
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The Software-Defined Evolution
SoftwareDefined Car
1001 1
0
Pre 2000 2000-2015 Post 2015
Hardware Enabled Car
SoftwareEnabled Car
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Vision for 2020
CyberSecurity
Hyper ConnectivityAutomated
Driving
Customer Experience
Car/Ride Sharing
GreenEnvironment
Data Analytics
ConnectedCommunity
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Automotive OEM Care Abouts
Software ComplexityAutomotive
Cybersecurity
Disruption of
Value Chain
Lifecycle Software &
Data Management
from Cradle to Grave
Post-Sales RevenueAccelerate
Product Development
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Automotive SolutionsSecure OTA Update &
Content Delivery from
Cloud to Cars
Ability for Proactive &
Contextual based
Software Update
Enable Direct Relation
between OEM and
Customer
Lifecycle Software &
Data Management
from Cradle to Grave
Ability to Add New
Features for Post Sales
Possibility of Enhancement
for Software Defined Car
Platform
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MovimentoClient
MovimentoUnifiedOTACloudPlatformSoftware
ManagementCyber
SecurityBig Data
App Delivery
InfotainmentService
ManagementContentDelivery
ContentDelivery
InfotainmentService
App Store
SoftwareUpdates
OTAClient
OEMs
Tier-1Suppliers
ServiceProviders
ContentProviders
SecureOver-The-AirDelivery:Software,Services,andContent
SecureOver-The-AirDataStreaming
OTASoftwareUpdates
Closed Loop Architecture
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Embracing Open Innovation
Software Defined CarAutomotive Platform
Automotive Connected Services
Automotive Market Place
Co-ideationCo-innovationCo-creationCo-developmentCo-productionCo-investmentCo-fulfillment
Eco-System Partner Business Model
Co-investmentCo-ownershipCo-brandingCo-marketingCo-monetizationCo-IPRCo-liability
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Non Real-Time (days)
Urban Scale Vehicle Mobility
Real-Time (milliseconds)270 27 2.7 1000K 100K 10K 1K 100 10 1
1
10
100
1K
10K
1M
10M
100MReal-Time AnalyticsDiagnostics & Telematics
V2V/V2I(Safety message)
Individual Vehicle Mobility
ValuetoOEM
ValuetoEnd-User
2020 Data Monetization Opportunity
Driving ExperienceUsage, Style,
Insurance, Etc.
Contextual ServicesTarget Ads, Social, etc.
Warranty & Early Recall AvoidancePreventative/Proactive ADAS
Real-Time mapDriving Suggestion (Regional)
Automated Driving3D HD MapReal-Time Comm. w Cloud
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APTIV Data Monetization StrategyOEM/RETAIL/FLEET
PLATFORMCUSTOMERVEHICLE
FlowofData FlowofMoney
DATACONSUMERS
• Vehicleinformationdatabase
• Multi-moduleOTAupdate• Securecontentdelivery• BigDatacapture
• CT-EDGEdatamethods• Highlyconfigurable
acquisitionlogic• DataStrategyalignment
withBusinessValue• Fleetmanagement
3RD PARTYDATAEXCHANGE
Unlocktheturnkeymonetizationopportunities
externalinternal
APTIV
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Business Justification for OTAIndustry Relevance
Deploy by 2020
Disruptive Potential
OEM Benefits
25% 50% 75% 100%
Business Impact
New Value Creation
Improve OPEX
Revenue Potential
25% 50% 75% 100%
Existing Solution Providers Without Full Vehicle OTA
Tesla: Close Garden, Full OTA only Available for Own Vehicles
Android O: Open Platform, Only for IVI System
Car Play: Close Platform for Apple Eco-System, Only for IVI System
OTA Applicability
Process Automation
Connected Drive
Automated Drive
25% 50% 75% 100%
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Reduce OPEX Generate Revenue
• Avoid Software Warranty Cost• Reduce Recall Expenses• Rapid Cybersecurity Updates.• Remote Diagnostics &
Troubleshooting• Proactive Maintenance
• Free Time from Scheduling • Hassel Free Maintenance• No Loaner or Rental
• Faster Compliance
Create New Value
X X
• Cross-Sell Productivity and Subscription Services.
• Up-Sell New Apps and Enhance Vehicle Features/Value.
• Co-Sell Smart Mobility Serviceswith Partners.
• Monetize from Connected Car Services
• Periodic Update of Map, Apps and Content.
• Vehicle Personalization: Owned or Car Sharing
• Reduce Citizen Productivity Loss From Traffic Congestion
SDC Value Proposition
OEM/Tier-1
End-User
Government
10x 10x100x
• Improve Automated Driving Experience
• Re-configure Vehicle Like Smartphone
• Improve Direct Customer Engagement
• Increase Brand Royalty
• Keyless Drive for Car Sharing• Shopping Delivered to Car • Connected Lifestyle
• Stay Current with Emerging Regulations and Cyber Threats
• Better Oversight of Compliance
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Key TakeawaysWe are in the era of the Software-Defined Car™.
The vision for 2020 is bright, but challenges are there.
Closed-loop architectures will change with Co-X.
Large range of data monetization opportunities.
ThevaluepropositionforSoftware-DefinedCar™ is
hugeandacrossallstakeholders.
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Q & A
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ProtectingAutonomousVehicleOTAand
ConnectedServicesforUsingSoftwareDefined
PerimeterDate:Tuesday|7 November,2017
Time:8AMPST/11AMEST/5PMCET/8:30PMIST
Upcoming Webinars
Incollaborationwith
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SecuringtheSoftwareDefinedCar™Using
ArtificialIntelligenceandOTAUpdatesDate:Tuesday|14November,2017
Time:8AMPST/11AMEST/5PMCET/8:30PMIST
SavingLivesUsingArtificialIntelligenceand
Context-basedAutomotiveOTASoftwareUpdatesDate:Tuesday|12December,2017
Time:8AMPST/11AMEST/5PMCET/8:30PMIST
Upcoming Webinars
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www.movimentogroup.com
www.linkedin.com/company/movimento
@movimentoauto