Getting closer to your customers

Julien Blanchez

FEWEB - 260412

How Google+ can help

It’s hard to truly connect

The party is only getting bigger60

hours of video is uploaded to YouTube every minuteInternal YouTube data 2012

And, it’s getting shorter 56% of DVR owners fast forward through commercials

Nielsen 2010

But…Payoff for connecting has never been greater

77% of brand contentis created by consumers

360i 2009

90% trust recommendations from people they know

Nielsen 2009

How do you cut through and truly connect?

aBuild relationships with the

world’s largest audience.

Identity

Relationships

Sharing

Social is a core human behavior, not a destination.

Messages are impersonal

Comments are not conversations

Recommendations lack staying power

Marketing is fragmented

What if you could share the

right content with the

right people?

How was your trip?

My mom The guys Larry

Internal Google Data 2011

What if you could have

real conversations with your customers?

Real conversations with the right customers

Hangouts

Hangouts with extrasShare your screen for customer service

What if we surfaced recommendations when they mattered most?

Recommendations Influence Purchases

71%

Say reviews from family members or friends influence

purchase decisions

84%

Use online sources when deciding what

to buy

Harris Interactive 2010 Google research study 2011

+1 ButtonStand out on Google search with recommendations when you need them

Android Phone | BestBuy.comwww.bestbuy.comSave Instantly On Android With No Mail Rebates at BestBuy!

Sandra Robles, Kari Clark, Daniel Friedman and 31 other people +1’d this

,,,

Problem: Marketing is fragmentedEconsultancy 2010

What if you had

social elementsin all your efforts?

Google+ PageYour identity on Google

video

search

mobile

Connect all your +1’sacross the web

display

Google+ page

+Android

sites

Messages are impersonal

Comments are not conversations

Recommendations lack staying power

Marketing is fragmented

Search

Video Mobile

Offers Local SiteDisplay

Google+ as a common thread, not another channel

The largest audience in the world

800M unique visitors to YouTube per

month

100K mobile websites and apps

Over 1 billionsearchers per day

92% reach (US) for the Google Display

Network

5 billion +1 buttonsper day

Google+ as a common thread, not another channel

aBuild relationships with the

world’s largest audience.