Monétisation des réseaux sociaux - Feweb 26/4/2012 - Google+
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Getting closer to your customers Julien Blanchez FEWEB - 260412 How Google+ can help
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Transcript of Monétisation des réseaux sociaux - Feweb 26/4/2012 - Google+
Getting closer to your customers
Julien Blanchez
FEWEB - 260412
How Google+ can help
It’s hard to truly connect
The party is only getting bigger60
hours of video is uploaded to YouTube every minuteInternal YouTube data 2012
And, it’s getting shorter 56% of DVR owners fast forward through commercials
Nielsen 2010
But…Payoff for connecting has never been greater
77% of brand contentis created by consumers
360i 2009
90% trust recommendations from people they know
Nielsen 2009
How do you cut through and truly connect?
aBuild relationships with the
world’s largest audience.
Identity
Relationships
Sharing
Social is a core human behavior, not a destination.
Messages are impersonal
Comments are not conversations
Recommendations lack staying power
Marketing is fragmented
What if you could share the
right content with the
right people?
How was your trip?
My mom The guys Larry
Internal Google Data 2011
What if you could have
real conversations with your customers?
Real conversations with the right customers
Hangouts
Hangouts with extrasShare your screen for customer service
What if we surfaced recommendations when they mattered most?
Recommendations Influence Purchases
71%
Say reviews from family members or friends influence
purchase decisions
84%
Use online sources when deciding what
to buy
Harris Interactive 2010 Google research study 2011
+1 ButtonStand out on Google search with recommendations when you need them
Android Phone | BestBuy.comwww.bestbuy.comSave Instantly On Android With No Mail Rebates at BestBuy!
Sandra Robles, Kari Clark, Daniel Friedman and 31 other people +1’d this
,,,
Problem: Marketing is fragmentedEconsultancy 2010
What if you had
social elementsin all your efforts?
Google+ PageYour identity on Google
video
search
mobile
Connect all your +1’sacross the web
display
Google+ page
+Android
sites
Messages are impersonal
Comments are not conversations
Recommendations lack staying power
Marketing is fragmented
Search
Video Mobile
Offers Local SiteDisplay
Google+ as a common thread, not another channel
The largest audience in the world
800M unique visitors to YouTube per
month
100K mobile websites and apps
Over 1 billionsearchers per day
92% reach (US) for the Google Display
Network
5 billion +1 buttonsper day
Google+ as a common thread, not another channel
aBuild relationships with the
world’s largest audience.
