Modern Recruiting: 4 Fundamentals Every Recruiter Should Master

Post on 19-Jan-2015

927 views 1 download

Tags:

description

This presentation is from a recent webinar we held. We covered: - How you can amp up your personal profile and LinkedIn Company Page with the latest features - How you can use LinkedIn to find and engage great candidates. - How to optimize your job descriptions and posts to help you attract that top talent. - How to use LinkedIn to build your employer brand.

Transcript of Modern Recruiting: 4 Fundamentals Every Recruiter Should Master

Modern Recruiting:4 Fundamentals Every Recruiter Should Master

Starting at 11:30 am Dubai Time

Meet Your Speakers

#hiretowin | @hireonlinkedin

LinkedIn = The Modern Recruiter’s Best Friend

3 1 3 M + M E M B E R S W O R L D W I D E

1 0 M + M E N A

The Agenda: 4 Fundamentals

1. Tell your story

2. Source like a pro

3. Promote your jobs

4. Build your brand

A R T I S T S C I E N T I S T

Matchmaker

Marketer

Salesperson

Talent Advisor

Data Nerd

Researcher

Technologist

Pschologist

01 EVERYTHING STARTS WITH YOUR STORY

Your story starts with you…

Viewing member profiles is the #1 activity on LinkedIn

45 Million profile views take place every day

Profiles That Inspire Priscilla Brems of Cleveland Clinic Abu Dhabi

01 Classy picture

02 Killer opening

03 Dress it up with media

Company Pages Cleveland Clinic Abu Dhabi

01 Bold, memorable visuals

02 Focus on employees

03 Updates hospital news

Metrics that Matter

Experiment like a scientist with

Sponsored Updates

Grow you follower base

02 SOURCE LIKE A PRO

Passive What?

25% Semi-active

& active

75% Passive

& Super-Passive

Technology LinkedIn Recruiter Shown

02 Filters

01 Boolean Search

03 Fun with result sets

Master Boolean Search “ “ E X A C T

P H R A S E “ G A M E P R O G R A M M E R ”

A N D N A R R O W

S E A R C H

P R O G R A M M E R A N D

U N R E A L

O R E X P A N D

S E A R C H

P R O G R A M M E R O R

D E V E L O P E R

N O T R E M O V E N O T R E C R U I T E R

N O T C O M P A N Y

( ) G R O U P

T E R M S

“ G A M E P R O G R A M M E R ”

A N D ( C + + O R J A V A )

Technology

The 9 Golden Rules of InMail

Hi Atalay,

I noticed your insightful comment on

Richard Branson's Influencer post last

week, 'Disruptive Innovation in Financial

Services'. It sounds like you know a

thing or two about technology in the

financial sector. At ABC we're working

on cracking the digital wallet and have

some high-priority projects that..."

Make InMails Beg

for a Response

03 BUILDING YOUR TALENT BRAND

Talent Brand is highly social,

totally public version of what

talent thinks and shares about

your company as a place to work.

Maximize your presence

01 Stretch your canvas.

02 Paint

03 Video

Targeted Status Updates

Your update

Yes, can add images

Target audiences

Involve Your Organization

Share and tell

Sharing Content

Follow Button

Jobs are ambient marketing for your brand

02 Write for mobile

01 Work with… 03 Test apply

A R T I S T S C I E N T I S T