Why the brand exists and what they stand for

1. Our Brand2. Our Strategy3. Our Future

Overview

Modern Nerd ApparelDigital Marketing Strategy

Our Brand

Why the brand exists and what they stand for

Core Nerds

Karen M. Soto Dina Lam Joshua Washington

Obsessive

Social Mobile

Why the brand exists and what they stand for

Modern Nerds

The social generation of entrepreneurs want to impress clients while remaining casual enough to work comfortably and be stylish enough to stand out from their peers.

Our Product

Modern Nerd ApparelDigital Marketing Strategy

Our Strategy

Market Forces

Social

Economic

Technology

Americans want to be associated with social good (particularly in U.S.)

Market Force: Social

Challenging creative industries to re-think education

Social generation of entrepreneurs are slim and mobile, so they appreciate fit and comfort.

Market Force: Economic

Our tee's are bold enough to wear casually but understated enough to throw on under a jacket.

They say something about you.

L.A. has become an emerging hub for tech and fashion startups

Market Force: Technology

Premium fabric that's been made entirely in Los Angeles without harsh chemicals

Modern Nerd ApparelDigital Marketing Strategy

Our Future

Why the brand exists and what they stand for

Build Community

The next generation of entrepreneur that want to be stylish, comfortable, and more importantly - connect with others.

Why the brand exists and what they stand for

Expand Product Line Minimal, staple pieces that can be worn together in a versatile manner - intended to be the base of the mobile/social professional's wardrobe.

Modern Nerd ApparelDigital Marketing Strategy

ModernNerdApparel.com