#MobilePhotoNow Exhibition at Columbus Museum of Art

Jennifer Poleon, Columbus Museum of Art@ohiofoodloversMuseum Computer Network Presentation, 11-6-15

#MobilePhotoNow Exhibition at Columbus Museum of Art

On view from February 6, 2015 – March 22, 2015

#MobilePhotoNow was a large-scale participatory art project and Instagram exhibition highlighting the emerging art form of mobile photography, and the power of social media and smart phones as a means of creative expression and connection.

#MobilePhotoNow Exhibition at Columbus Museum of Art

Included:• 320 photos• 240 photographers from around the world• Representing nearly 40 countries

Why We Did It1. Championing, cultivating,

and celebrating creativity.

Why We Did It2. Keep People Engaged

During Construction

Why We Did It

2. Keep People Engaged During Construction

Why We Did It

3. Connect people to CMA exhibitions and collections and to each other, and build on success of our Photo Hunts.

The Challenges and Partnership

The Challenges and Partnership

Results

Challenge Engagement Results• 45,000 Instagram Submissions• From 5,000 photographers• In 89 countries

Results

Social Media Results• Instagram reach of nearly 50 million people around the

world• Instagram followers increased 40% + 200 % increase in

engagement• Tweeted around the world reaching 55 million times

Results

Web results

• 25 percent of web audience came from outside the US (average is normally 10 percent).

• More people visited the #MobilePhotoNow page than even the home page during the challenges.

• Web site visitors reached an all-time high averaging 40,000 monthly visitors

Results

Press • Press coverage reached more

than 90 million people• Featured in NYT, Newsweek

and dozens of international news outlets

• Named one of “Coolest, Must See Exhibits of 2015” by Brit & Co

Italy Loves Mobile Photography

Multinational

• Breakdown of 89 participating countries

89 Countries

US

Brazil

Spain

UK

Canada

Other

Multigenerational

Multidepartmental Collaboration

Onsite Selfie Station

Connecting: Bodies in the Building

Celebrating Creativity

I'm a mother and an ex-pastry chef. For years being creative in the kitchen was enough but with the invention of the iPhone, I discovered another outlet. Now I am inspired by everything, particularly my love of art history.

Thank You!

Jennifer Poleon, Columbus Museum of Artjennifer.poleon@cmaohio.org@ohiofoodloversMuseum Computer Network Presentation, 11-6-15