MobileMonday Shanghai – Mobile TV, Jan 15’ 07

34 Now playing

5 Coming attractions

15 In The Pipeline

Jan Henrik Pratje,

General Manager - 1MP

Company Background

Production Lifestyle programs: luxury, arts, sports &

celebrities

Distribution 400 hours/year to over 50 TV stations in China

Aggregation IPTV MobileTV (2.5G > 3G/4G and mobile

broadcasting)

Creation and licensingOf content

Content Packaging

Content Distribution

Content Consumption

Content Owner

Content Aggregator

Mobile BroadcastService Provider

Broadcast NetworkOperator

Mobile TV handset

E-commerce and BillingPlatforms

Mobile Network operator

BroadcastersMobile Operators

MobileTV: Advanced Value Chain

1MP

Technology Vendors

MobileTV: Product Creation

Original TV Lifestyle, News, Music Television, Comedy,

Animation Customized TV

Previews, Best-Ofs, Ad-Ons Made for Mobile

Shot for 2x2 Interactivity Location-based

User Generated Video Blogs & others

MobileTV: Product Licensing

Defining the grant of license Period/territory/medium paradigm Editing/QoS issues and copyright

acknowledgment

Negotiating license fees Buy/Sell

Selected mobile TV rights Buy-out of copy right

Revenue Split Revenue Split + Retainer/ Minimum Quarantee Revenue Split in reverse co-production

MobileTV: Product Packaging

Access and Transfer Portals and Channels Downloads and Streaming On vs. Off Portal Deck

Censorship State Council command No. 228

SARFT command No. 34,4-22 (TV and radio) SARFT command No. 39,3-19 (internet and online)

IPR Protection DRM Conditional Access

MobileTV: Business Models

Revenue-Share or Syndication Subscription

Mobile broadcasting = free public services ? 3G = subscription services?

Advertisement Commercials Branded content

Commissions Bandwidth usage Commercial transactions

Thank you for your attention!

Henrik@1MP.com