MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The...
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Transcript of MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The...
![Page 1: MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP.](https://reader030.fdocuments.in/reader030/viewer/2022013115/56649e585503460f94b52249/html5/thumbnails/1.jpg)
MobileMonday Shanghai – Mobile TV, Jan 15’ 07
34 Now playing
5 Coming attractions
15 In The Pipeline
Jan Henrik Pratje,
General Manager - 1MP
![Page 2: MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP.](https://reader030.fdocuments.in/reader030/viewer/2022013115/56649e585503460f94b52249/html5/thumbnails/2.jpg)
Company Background
Production Lifestyle programs: luxury, arts, sports &
celebrities
Distribution 400 hours/year to over 50 TV stations in China
Aggregation IPTV MobileTV (2.5G > 3G/4G and mobile
broadcasting)
![Page 3: MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP.](https://reader030.fdocuments.in/reader030/viewer/2022013115/56649e585503460f94b52249/html5/thumbnails/3.jpg)
Creation and licensingOf content
Content Packaging
Content Distribution
Content Consumption
Content Owner
Content Aggregator
Mobile BroadcastService Provider
Broadcast NetworkOperator
Mobile TV handset
E-commerce and BillingPlatforms
Mobile Network operator
BroadcastersMobile Operators
MobileTV: Advanced Value Chain
1MP
Technology Vendors
![Page 4: MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP.](https://reader030.fdocuments.in/reader030/viewer/2022013115/56649e585503460f94b52249/html5/thumbnails/4.jpg)
MobileTV: Product Creation
Original TV Lifestyle, News, Music Television, Comedy,
Animation Customized TV
Previews, Best-Ofs, Ad-Ons Made for Mobile
Shot for 2x2 Interactivity Location-based
User Generated Video Blogs & others
![Page 5: MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP.](https://reader030.fdocuments.in/reader030/viewer/2022013115/56649e585503460f94b52249/html5/thumbnails/5.jpg)
MobileTV: Product Licensing
Defining the grant of license Period/territory/medium paradigm Editing/QoS issues and copyright
acknowledgment
Negotiating license fees Buy/Sell
Selected mobile TV rights Buy-out of copy right
Revenue Split Revenue Split + Retainer/ Minimum Quarantee Revenue Split in reverse co-production
![Page 6: MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP.](https://reader030.fdocuments.in/reader030/viewer/2022013115/56649e585503460f94b52249/html5/thumbnails/6.jpg)
MobileTV: Product Packaging
Access and Transfer Portals and Channels Downloads and Streaming On vs. Off Portal Deck
Censorship State Council command No. 228
SARFT command No. 34,4-22 (TV and radio) SARFT command No. 39,3-19 (internet and online)
IPR Protection DRM Conditional Access
![Page 7: MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP.](https://reader030.fdocuments.in/reader030/viewer/2022013115/56649e585503460f94b52249/html5/thumbnails/7.jpg)
MobileTV: Business Models
Revenue-Share or Syndication Subscription
Mobile broadcasting = free public services ? 3G = subscription services?
Advertisement Commercials Branded content
Commissions Bandwidth usage Commercial transactions