6 IDEAS for MOBILE in 2013

I skate to where the puck is going to be

not where it has been - W!"#$ Gr$%&"

ACT LIKE A STARTUPBuild, Measure, & Learn

LEAN STARTUP METHOD

Source: Startup Lessons Learned BlogEric Ries

API INTERACTION STRATEGYDefine interactions between your API & the applications that use it

API INTERACTION MODEL

• Blueprint of the app and the interaction between the APIs

• Focus on End User & Developer Experience (internal & 3rd party)

• Target Mobile (IE: iOS - Objective-C prefers JSON)

• How will the API behave: Usage Model (data model & tasks)

• Don’t forget to model error conditions (keep abstract)

Source: 5 Essentials for BYOD & Mobile EnablementLayer7 Tech

DEFINE THE DIGITAL FOOTPRINTMulti-screen strategy & growing trends

MULTI-DEVICE OWNERSHIP IS BECOMINGTHE NORM

• In June 2012, 35.5% of all Smartphone users also owned other connected devices

• Smartphones, tablets, and other connected devices are changing the way consumers seek information, communicate and engage online!

Source: comScore MobiLens, USData: One month snapshot - June 2012

THE NEW MULTI-SCREEN WORLDUnderstanding cross-platform consumer behavior

Source: Google August 2012Sterling Brands & Ipsos

• Most of consumers' media time is spent today in front of a screen. (computer, smartphone, tablet & TV)

• Consumption of content & services is driven on context. (where we are, what we want to accomplish & the amount of time needed)

• There are two main modes of Multi-Screening -Sequential Screening - moving between devices -Simultaneous Screening - using multiple devices at the same time

• Smartphones are the backbone of daily mead interactions. (serving as the most common starting point for activities across multiple devices)

• Found Time Multiple screens make users feel more efficient because we can act spontaneously & get a sense of accomplishment

SIX USER PATTERNS

Coherence Syncronization Screen Sharing

Device Shifting Complementary Simultaneous

Source:http://www.slideshare.net/preciousforever/patterns-for-multiscreen-strategies

THE FRICTIONLESS & BEAUTIFUL PRODUCTBased on user needs across all screens

MOBILE PAYMENTS 2017Top 1 trillion according to Juniper Research

Source: Juniper ResearchMobile Payments Strategies: NFC, Remote Purchases & Money Transfer 2012-2017

RETHINK ADVERTISINGOffer more innovative formats to marketers

THE RISE OF VIDEO CONSUMPTION ON DEVICES

• eMarketer estimates that by 2016, more than 110 million Americans—or one-third of the total US population—will watch video content on a mobile phone at least once per month.

Source: http://www.public.site2.mirror2.phi.emarketer.com/Article.aspx?R=1008974Data: Video, Social Boost US Mobile Content Consumption 04.13.12

RETENTION & ACQUISITIONFocus on retention vs. downloads

Summary • Build, Measure & Learn - Validate design & development against business goals

• Define an API Interaction Strategy - A blueprint of the app and the interactions with the APIs

• Create a Digital Footprint - Mobile products across screens/devices

• Mobile Payments - Consider & research ways to implement in the near future

• Offer Innovative Advertising Opportunities - Use the medium to our advantage - video also is very promising

• Customer Retention & Acquisition - Focus on retention & create an acquisition strategy