Somo Copyright & Confidential

Ross Sleight Chief Strategy Officer

MWC insights 27th February 2014

Somo Copyright & Confidential

Creative & Custom

Development

Performance & Brand

Marketing

Strategy &

Innovation

Enterprise Technology Platforms

Advertising Tools &

Technology

180 Mobile specialists 6 global offices

Who are Somo?

Somo Copyright & Confidential

Phenomenal mobile growth unevenly distributed

Somo Copyright & Confidential

Brands will follow eyeballs

Source: eMarketer 2013

Somo Copyright & Confidential

CONNECTED CUSTOMERS ARE NOW THE NORM

Tablet Mobile

Desktop

12am – 7am 7am – 10am 10am – 5pm 5pm – 8pm 8pm – 12am

Lean back. High Consumption and engagement

Always on. Location aware. Staccato usage

Lean forward. Focused engaged

Mobile brightens the commute

PCs dominate working hours

Tablets popular at night

Connected consumers are the norm

Somo Copyright & Confidential

…as is fragmentation

Somo Copyright & Confidential

Everything is mobile – especially social

Social Network Global Users % of global users

accessing through mobile

FACEBOOK 1.2bn MAU

77%

TWITTER 232m MAU

75%

YOUTUBE 1bn MAU

40%

LINE 340m Registered Users

100%

PINTEREST 70m Registered Users

75%

INSTAGRAM 150m MAU

100%

Somo Copyright & Confidential

Scale of MWC

Somo Copyright & Confidential

The next 1,000,000,000

Somo Copyright & Confidential

Samsung Galaxy S5

Somo Copyright & Confidential

Nokia X – Android in Windows clothing

Somo Copyright & Confidential

Firefox OS

Somo Copyright & Confidential

$25

Somo Copyright & Confidential

Internet.org

Somo Copyright & Confidential

Somo Copyright & Confidential

Connected everything

(Mobile-powered)

Somo Copyright & Confidential

Source: 1 Business insider Feb13, 2 eMarketer Jan 13, 3 Poster scope May 13, 4 Google Shopper Marketing Council May 2013

1/3 of consumers are driven to tweet on their mobile due to OOH3

1 in 5 US smartphone owners have scanned a QR code2 84% of Smartphones used in stores 4

85% Smartphone users dual screen whilst watching TV 1

Mobile connects digital to physical world

Somo Copyright & Confidential

Connected Toothbrushes?

Somo Copyright & Confidential

Connected Fridges?

Somo Copyright & Confidential

Every stand had a car on it at MWC

Somo Copyright & Confidential

Telemetrics Navigation Entertainment

Somo Copyright & Confidential

Ford Sync with Spotify

Somo Copyright & Confidential

Aviva Drive insurance App

Somo Copyright & Confidential

Galaxy Gear Fit

Somo Copyright & Confidential

Galaxy Gear 2

Somo Copyright & Confidential

Qualcomm Toq watch

Somo Copyright & Confidential

Mirama smart glass concept

Somo Copyright & Confidential

Smart Locks

Somo Copyright & Confidential

Hive connected Heating

Somo Copyright & Confidential

Security Heating/Lighting Entertainment

Somo Copyright & Confidential

BLE / Beacons (connected retail)

Somo Copyright & Confidential

Enterprise awakens

Somo Copyright & Confidential

Airwatch MWC

Somo Copyright & Confidential

Mobile + cloud + big data

Somo Copyright & Confidential

Productivity Logistics

Communication Training

Somo Copyright & Confidential

Key Trends

Next 1,000,000,000

Connected everything

Enterprise awakens

Somo Copyright & Confidential

LONDON Epworth House 25 City Road EC1Y 1AA +44 (0)20 3397 3550

MAKING SENSE OF MOBILE

www.somoglobal.com

@somoglobal hello@somoglobal.com

SAN FRANCISCO 180 Sansome Street San Francisco, CA 94104 +1 (415) 230 2756

LOS ANGELES 1530 7th St, Suite 100 Santa Monica, CA 90401 +1 (310) 752 7656

NEW YORK 175 Varick Street New York, NY 10014 +1 (347) 709 7666

SINGAPORE 50 Raffles Place, Level 30 Singapore Land Tower Singapore 048623 +65 66323551

GET IN TOUCH.

Somo Copyright & Confidential

BERLIN Friedelstrasse 27 D-12047 Berlin +49 176 709 84780