SoMoSoMo ( Social Mobile)

Matthew SnyderCEO & Founder

ADObjects IncTV

RadioPrint

OOHDigital

Events

Clas s ifie ds

Search

Maps

Mus ic

Content

DigitalHand. AnalogTouch

ADObjects Inc. ©

ADObjects Inc ©

Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.

All of my connected applications, always

with me

Change: Multimedia Computer ( 2008 pivotal) Multimedia Computer ( 2008 pivotal)

Mainframe

1960s

Mini

1970s

Personal

1980s

Laptop

1990s

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Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.

Hyper Personal: The Mobile Next Intersecting Wave The Mobile Next Intersecting Wave

‘95 ‘00 ‘05 ‘10

Ris eofthePortal

Ris eoftheSoc ial

Ris eoftheSearch

Ris eofPersonalization

AcceleratedGrowth

Mobile?????

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Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.

Consumer Cost : Free vs. Fee is now here! Free vs. Fee is now here!

Free Terrestrial Paid Satellite

Free Broadcast Paid Satellite + Cable

Free Newspaper/Free Directory Paid Daily Newspaper

Radio

TV

Print

Online

Advertising

Advertising

Advertising

Free content/services Subscription & Transaction Advertising

“Free” Advertising “Paid” Subscription

Subscription & TransactionMobile

Free content/services Advertising

inevitable

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Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.

Global: e.g. Japan presenting to India community e.g. Japan presenting to India community

PaymentE-book

Broadcasting

DigitalRadio

Music

Coupon

Basic function- Voice talk- e-mail- Internet

GPS

Search

Video

Mob

ile a

s To

olM

obile

as

Tool

Mob

ile a

s M

edia

Mob

ile a

s M

edia

PC Browser

ADObjects Inc ©

Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.

Convergence: Mobile Inflection Point (2010 pivotal) Mobile Inflection Point (2010 pivotal)Mobile Devices w/ full HTML browsers exceed vs PC

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Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.

Local: Interactive media will thrive for mobile

<2 minutes

<5 minutes

<10 minutes

Around me in Central Park

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Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.

Channels: Is their mobile only? Is their mobile only?

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Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.

Contextual : Cross-Screen Cross-Screen

ESPNMobile surpasses

ESPN Online ~100M PV /month

BMWs text2magazine gets over 30% conversion for MMS

Cle ar Channe lAnnounces massive shift to Digital interactive signs.

- -Click to Ale rt on line for Ad-networks is now a key conversion..

Instead of Calling in to “ win that concert ticket” ,CBSRadio

2 Text win withmobile

Online

Outdoor Print

TV

Radio