Welcome to Mobile World Conference Barcelona 2011!

Kimmo Pekari / Finpro 17th of February 2011

It’s not about mobile anymore, it’s just on-line!

1999: ”Everythingthat can be digital, will be”. We aregetting closer

Everything is going to be in the cloud. Everything. All. Tutti.

It might take a while until mobile payment with NFC is reality. But it will be.

We have the handsets, wehave the services. Nextbig thing: Networkcapacity can’t meet the demand. Expect someconnectivity problems in the near future…

No solutions for roaming costs was presented.

-and no one is talkingabout DRM.

Content is King. Music,films, games, books rule

Good morning Vietnam, India, Africa. Un-developed countries are getting online. They aremany, they are mobile and they are coming fast!

Small companies make apps, big companies make ecosystems. Bothterritories are very, very crowded.

…was huge!

…was big and flashy.

concentrated on techies.

…was ambient and cool.

Apple was not present.

Android was biggest, coolest, friendliest . . .

… not only because they hadbuilt their own slide!

Samsung’s answer to Android, Apple, Windows ecosystems: bada.

Windows mobile OS is extremely good and has all it takes to compete with Android and Apple.

The Finnish companies werepresent with premium location.

3D mobiles are coming!

. . . ”It looks realcool, but what can I do with it?”

NTT Docomo showcasing Finnish design – can we produce more connections likethis?

Close up!

Handsets come in all materials, forms and sizes!

Cordless, ecofriendlypower to devices, coming your way.

Realtime 3D broadcast. Yourstruly stands as first from right.

Live broadcasting from mobile to mobile (limited to 250 receptors) by SK Telecom (Korea).

Liquid media between mobile , TV and laptop.

Femtocells are one of the next big things in network development.

Summary:•Mobile business is blooming!•The big opportunities are in networks and undeveloped countries.•Handsets still drive the market.

In the next episode: The war of ecosystems!

Thank you for your time!

FinproKimmo PekariKimmo.pekari(at)finpro.fi+358 40 3433 44 1

FinproKimmo PekariKimmo.pekari(at)finpro.fi+358 40 3433 44 1