Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011
Sports 2.0 - Barcelona conference
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Sports 2.0 Farewell to an era Gijsbregt Brouwer Barcelona - September 30, 2009
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Why sports 2.0? Why using (interactive) experiences for sports? How to use the social sports matrix.
Transcript of Sports 2.0 - Barcelona conference
Sports 2.0Farewell to an eraGijsbregt Brouwer
Barcelona - September 30, 2009
Gijsbregt BrouwerSports 2.0
www.brightguys.nl
Sports 2.0Improving sports thru internet &
mobile
Sponsoring 0.0Maecenate
Sponsoring 1.0Signage boarding
Sponsoring 1.5Hospitality
Crisis SponsoringSales driven
Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
Sports = experience
Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
Build lasting Build lasting platformsplatforms
Social sports Matrix
Passive Active
Active Active communitycommunity
Passive Passive communitycommunity
Active Active toolstools
Passive Passive toolstools
Active Active newsnews
Passive Passive newsnews
Active Active gaminggaming
Passive Passive gaminggaming
Social sports Matrix
The connected The connected runner…runner…
Twitter.com/gijsbregt
Linkedin.com/in/gijsbregt
Slideshare.net/gijsbregt
Delicious.com/gijsbregt
Brightguys.nl
