Dave Martin, MD, Allthetopbananas.comEditor, MoRecNews.comTwitter, @TopbananasBlog, mrDaveMartin.co.uk

Who am I ?

Mobile Recruiting 2011

What do I know about Mobile Recruiting?

Working with mobile internet for last 13 years.Launched first UK job search iPhone App.Founder of global leader in Mobile Recuriting solutions

How many iPhones?

How many Blackberrys?

How many Androids?

What mobiles are in the room?

Mobile Recruiting 2011

Who’s left?

How many Resumes / CVs are sent by Fax or post?

Mobile Recruiting 2011

In 1991, 20 years ago, would you have believed CV’s by post and fax would be

replaced by the Internet?

Mobile Recruiting 2011

Mobile Recruiting 2011

Quick look at Mobile history…

1998 – First Data Access (a ring tone download), Finland

2001– High speed 3G data access, Japan

1998 – WML 1.0 aka WAP

2002–I launched first UK Mobile News Services with BT / O2 network during the 3G trials in the Isle of Man

1973 – First Mobile Phone - Motorola DynaTAC 8000x

1993 – First UK person to person SMS

2007– 295m 3G subscribers worldwide and 852m WiFI installations

1992 – The first job board, Online Career Centre, USA

1999 – Monster.com is launched

It is not mobile hype, it is mobile maturity

Mobile Recruiting 2011

The Mobile is 38 years old

Mobile Internet is 13 years old

iPhone is 4 years old

AppStore is 3 years old

Android is 3 years old

The Job Board is 19 years old

The last 3 years has seen Mobile Internet mature

Do NOT turn your back on the candidate

Support the candidates choice of communication

Mobile Recruiting 2011

Mobile Recruiting 2011

20 billion apps downloaded

Mobile Recruiting 2011

175 million iPhones or iTouch

Mobile Recruiting 2011

25 million iPads

Mobile Recruiting 2011

That’s just Apple Now add on Blackberry &

Android

2014 Mobile Web overtakes Desktop web.

2014 Mobile Web overtakes Desktop web.

Facebook has

200m mobile users

40% of all Tweets

are Mobile

Mobile Recruiting 2011

Mobile Recruiting must support your recruiting and employer branding objectives…

Such as….• Attracting eyeballs • Acquiring talent• Employer brand message• Candidate engagement

Mobile Recruiting 2011

Candidate is exposed to your brand and jobs

Richer and longer lasting candidate experience

85% of career app users switch on auto job alerts (push notifications)

Every day, automatically, new jobs are matched to your mobile talent network and alerted of new opportunities

Mobile Recruiting 2011

What would your mobile solution look like?

Your app will have its own page in AppStore or Market Place

Mobile Recruiting 2011

iPad, iPhone and Android screen for PepsiCo MobileCareerApp.

Features include:•Twitter•YouTube•Blogs•Job Search•Jobs on Map•QR Code Scanning•Learn about Pepsi•Join Pepsi Community

Build an active talent network.Mobile alerts are 1:1.

Response is rapid

Build an active talent network.Mobile alerts are 1:1.

Response is rapid

Mobile Recruiting 2011

PepsiCo iPad job search

Mobile Recruiting 2011

PepsiCo iPhone job search

Learn more about packages:http://tinyurl.com/attb-mca-detail

Learn more about packages:http://tinyurl.com/attb-mca-detail

Download these slides from my blog: www.mrdavemartin.co.ukDownload these slides from my blog: www.mrdavemartin.co.uk