Post on 25-Jul-2015
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There’s a mobile disconnect between job seekers and recruiters
Job seekers
using mobile
Recruiters lacking mobile career sites
Despite 43% of job seekers using mobile in their job search,
59% of recruiters currently invest nothing in mobile career sites.
Jobvite Social Recruiting Survey, August 2014.
Recruiters who are using mobile have seen improvement in quality
of candidates (13%) and time-to-hire (14%).
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What we’re going to cover today
Introduction to mobile and mobile recruiting The 3 mobiles: social sites, apps and mobile websites 5 tips for a successful mobile strategy How you can use LinkedIn apps to keep up with mobile candidates
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Introduction to mobile recruiting
The top downloaded apps when you search for “jobs” on Android
Some have had over 10,000,000+ downloads
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LinkedIn’s mobile traffic growth
44,000 job applications per day
1.45 million job views per day
15 million profile views per day
2011
8%
2012
19%
2013
30%
2014
49%
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The 3 mobiles: social sites, apps and mobile websitesAudiences of all ages are on social networks
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The 3 mobiles: social sites, apps & mobile websites
Twitter has 302 million monthly active users – 80% of them are accessing the site via mobile.
Over 50% of LinkedIn’s monthly unique visitors are logging in via mobile. Our Job Search app accounted for more than 40 percent of all job views in Q1 of 2015.
Facebook has 798 million daily active users logging in through mobile as of March 2015, an increase of 31% year-over-year.
https://investor.twitterinc.com/releasedetail.cfm?releaseid=909177
http://investors.linkedin.com/index.cfm
http://investor.fb.com/releasedetail.cfm?ReleaseID=908022
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The 3 mobiles: social sites, apps & mobile websites
Building an app is different than having a mobile optimized website.
People have to download apps from a site or an app store.
Apps enable you to push messages and notifications directly to those that have downloaded it.
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The 3 mobiles: social sites, apps & mobile websites
Mobile websites can be a different version of your website or can dynamically resize to a mobile screen – this is called a responsive site.
Mobile websites don’t need to be downloaded.
Mobile sites should be faster to load than your normal site and therefore help with your search engine rankings from a mobile.
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The 3 mobiles: social sites, apps & mobile websites
Having a mobile website substantially decreases your bounce rate. Mobile optimized sites have a bounce rate of 26% - lower than most standard desk top sites (46.6%).
Site engagement increased by 56% in terms of time on site and page visits increased by 65% when presented with a mobile site.
2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform
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Content makes mobile work
Which ever platform you choose to use, content and usability will dictate your success.
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5 tips for a successful mobile strategy
1. Do your research
2. Build your foundations
3. Outbound reach and inbound attraction
4. Think conversions and workflows
5. Analyze, review, improve
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1. Do your research
Do actual research – poll your database Don’t waste your time Look at your Google analytics
– Go to audience, mobile, overview Internal audit on time, resources and competence Speak to your LinkedIn contact about mobile
usage in your market
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2. Build the foundations
Build a mobile optimized website If you are a recognized brand with a high volume of jobs or
need to manage a workforce, then consider an app Post jobs and use employee branding on LinkedIn Share content that is easy to consume on mobile devices
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3. Outbound reach and inbound attraction
Redesign your job alerts for mobile inboxes Think about sending SMS job alerts Be creative with messaging apps like WhatsApp Share content that is image-heavy Share your job postings with your LinkedIn followers
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4. Think conversions and workflows
Review your job application process Make applying as easy as possible Make social sharing as easy as possible
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4. Think conversions and workflows
Member looks at member.
Clicks a link to find out about the company
1 2 3
From researching the company they see a job
They apply to the job.
Member also follows the company and this is shared with their network
Layla Waterson
Sean Johnson
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5. Analyze, review, improve
Keep track of your Google Analytics Read reviews of your app downloads Ask for feedback Look to continually improve what you are doing and refine
LinkedIn appsWhat’s out there for you
LinkedIn has seven members in our app family
– Flagship app, LinkedIn – Connected– Job Search – Pulse – Recruiter Mobile – Sales Navigator – SlideShare
The candidate perspectiveHow your messages appear on the app
Candidate’s inbox
XYZ Co
Mountain View, CA
xyzCo
Full Message
XYZ Co
Mountain View, CA
xyzCo
The candidate perspectiveApplying to jobs via LinkedIn
XYZ Co
Mountain View, CA
xyzCo XYZ Co
Mountain View, CA
xyzCo
Start the application
Apply with profile
Confirm contact
information
Send application