03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

1

MOBILE PHONEPhilippine Retail AuditDECEMBER 2010

03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

A dAgenda

Total Philippine Panel Market1

Total Philippine Panel Market

Region ReportsRegion Reports• Metro Manila• Cebu• Davao

L ( l di M M il )• Luzon (excluding Metro Manila)• Visayas (excluding Cebu)• Mindanao (excluding Davao)

03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

TOTAL PHILIPPINE PANEL MARKET1

GfK Retail and Technology 1/2011

SMARTPHONES ONLYUnits, ValueJ l 10 D 10

Region SharePhilippines

Jul 10 - Dec 10

Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10Units Value PHP

67.3 66.6 69.2 68.174.2

65.7 69.3 68.4 70.3 72.2 76.769.8

NCR PHL

LUZON EX NCR

CEBU

17 4

VISAYAS EX CEBU

DAVAO

MINDANAO EX DAV

2 42.4

4.5

21.4

3.0

3.2

4.9

19.7

3.5

3.5

5.8

15.6

3 2

2.6

6.1

18.1

2.7

2.7

5.0

13.0

3.3

5.2

5.7

17.4

2 7

5.2

18.8

3.4

2.7

5.2

17.9

3.9

2.8

6.1

14.3

3 5

5.9

14.6

2 8

5.2

10.9

3.3

4.1

5.5

14.9

© by GfK-RT, www.gfkrt.com PRJ 79311 - RG 1496968 - RP 5437662 - ID 93528266

41 42 39 43 72 75 646,915 654,448 608,353 633,850 1,065,865 1,056,868

-3.2 2.5 -6.3 10.0 67.2 4.5 3.2 1.2 -7.0 4.2 68.2 -0.8

103.3 146.3 58.5 34.4 176.4 120.7 74.8 113.8 44.2 16.3 141.8 88.4

Th. Units/Value PHPTh. Units/Value PHPPP Growth %PP Growth %PY Growth %PY Growth %

2.42.6 2.4

3.22.52.7

2.72.7

2.4 2.43.5 2.8

GfK Retail and Technology 1/2011

SMARTMOBILEPHONESUnits, ValueJ l 10 D 10

Channel SharePhilippines

Jul 10 - Dec 10

Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10Units Value PHP

24.3 23.0 20.3 22.1 22.4 21.2 23.9 21.6 21.6 24.5 23.1 22.1

IND / TCS

IND / NON-TCS

71.3 73.269.2 67.3 70.0 69.8

71.5 74.3 70.4 67.1 70.7 70.0ORG / TCS

ORG / NON-TCS

10.4 10.5 7 5 9.0 7 9 8.3 6 2 7 9

© by GfK-RT, www.gfkrt.com PRJ 79311 - RG 1496968 - RP 5437664 - ID 93528277

507 529 546 579 621 788 2,350,736 2,399,018 2,262,164 2,393,818 2,796,661 3,253,480

-3.1 4.3 3.2 6.1 7.1 27.0 -1.1 2.1 -5.7 5.8 16.8 16.3

-13.5 6.8 19.0 19.5 22.9 25.3 -26.1 -13.4 -16.2 -12.5 7.5 2.1

Th. Units/Value PHPTh. Units/Value PHPPP Growth %PP Growth %PY Growth %PY Growth %

4.4 3.87.5 9.0

4.6 4.0 7.9 8.3 6.2 7.9

GfK Retail and Technology 1/2011

MOBILEPHONES-SMARTPHONESPrice PHPD 09 D 10

Average Price TrendPhilippines

Dec 09 - Dec 10

Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10

6000

4000

5000

3000

4000

Price

PHP

1000

2000

5,062 5,204 4,993 4,985 4,810 4,514 4,544 4,635 4,536 4,143 4,132 4,506 4,126Panel Market

1000

© by GfK-RT, www.gfkrt.com PRJ 80109 - RG 1634334 - RP 6487057 - ID 219556548

4,879 4,647 4,477 3,563 3,947 4,214 4,939 4,555 4,265 4,398 4,577 4,651 4,2902,451 3,502 2,056 3,038 1,566 2,160 2,969 4,140 4,499 3,975 5,772 3,677

5,176 5,412 5,228 5,477 5,137 4,674 4,428 4,651 4,605 4,219 4,117 4,548 4,1374,389 4,995 4,457 4,613 4,486 3,937 4,243 4,848 4,860 3,142 3,294 3,678 3,659

IND / TCSIND / NON-TCSORG / TCSORG / NON-TCS

03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

NCR1

03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

LUZON EXCLUDING NCR1

03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

CEBU1

03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

VISAYAS EXCLUDING CEBU1

03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

DAVAO1

03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE

MINDANAO EXCLUDING DAVAO1