Mobile phones (Philippine retail audit - December 2010)
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03 February 2011 GfK Retail and Technology PHILIPPINES – MOBILE PHONE 1 MOBILE PHONE Philippine Retail Audit DECEMBER 2010
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Transcript of Mobile phones (Philippine retail audit - December 2010)
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
1
MOBILE PHONEPhilippine Retail AuditDECEMBER 2010
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
A dAgenda
Total Philippine Panel Market1
Total Philippine Panel Market
Region ReportsRegion Reports• Metro Manila• Cebu• Davao
L ( l di M M il )• Luzon (excluding Metro Manila)• Visayas (excluding Cebu)• Mindanao (excluding Davao)
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
TOTAL PHILIPPINE PANEL MARKET1
GfK Retail and Technology 1/2011
SMARTPHONES ONLYUnits, ValueJ l 10 D 10
Region SharePhilippines
Jul 10 - Dec 10
Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10Units Value PHP
67.3 66.6 69.2 68.174.2
65.7 69.3 68.4 70.3 72.2 76.769.8
NCR PHL
LUZON EX NCR
CEBU
17 4
VISAYAS EX CEBU
DAVAO
MINDANAO EX DAV
2 42.4
4.5
21.4
3.0
3.2
4.9
19.7
3.5
3.5
5.8
15.6
3 2
2.6
6.1
18.1
2.7
2.7
5.0
13.0
3.3
5.2
5.7
17.4
2 7
5.2
18.8
3.4
2.7
5.2
17.9
3.9
2.8
6.1
14.3
3 5
5.9
14.6
2 8
5.2
10.9
3.3
4.1
5.5
14.9
© by GfK-RT, www.gfkrt.com PRJ 79311 - RG 1496968 - RP 5437662 - ID 93528266
41 42 39 43 72 75 646,915 654,448 608,353 633,850 1,065,865 1,056,868
-3.2 2.5 -6.3 10.0 67.2 4.5 3.2 1.2 -7.0 4.2 68.2 -0.8
103.3 146.3 58.5 34.4 176.4 120.7 74.8 113.8 44.2 16.3 141.8 88.4
Th. Units/Value PHPTh. Units/Value PHPPP Growth %PP Growth %PY Growth %PY Growth %
2.42.6 2.4
3.22.52.7
2.72.7
2.4 2.43.5 2.8
GfK Retail and Technology 1/2011
SMARTMOBILEPHONESUnits, ValueJ l 10 D 10
Channel SharePhilippines
Jul 10 - Dec 10
Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10Units Value PHP
24.3 23.0 20.3 22.1 22.4 21.2 23.9 21.6 21.6 24.5 23.1 22.1
IND / TCS
IND / NON-TCS
71.3 73.269.2 67.3 70.0 69.8
71.5 74.3 70.4 67.1 70.7 70.0ORG / TCS
ORG / NON-TCS
10.4 10.5 7 5 9.0 7 9 8.3 6 2 7 9
© by GfK-RT, www.gfkrt.com PRJ 79311 - RG 1496968 - RP 5437664 - ID 93528277
507 529 546 579 621 788 2,350,736 2,399,018 2,262,164 2,393,818 2,796,661 3,253,480
-3.1 4.3 3.2 6.1 7.1 27.0 -1.1 2.1 -5.7 5.8 16.8 16.3
-13.5 6.8 19.0 19.5 22.9 25.3 -26.1 -13.4 -16.2 -12.5 7.5 2.1
Th. Units/Value PHPTh. Units/Value PHPPP Growth %PP Growth %PY Growth %PY Growth %
4.4 3.87.5 9.0
4.6 4.0 7.9 8.3 6.2 7.9
GfK Retail and Technology 1/2011
MOBILEPHONES-SMARTPHONESPrice PHPD 09 D 10
Average Price TrendPhilippines
Dec 09 - Dec 10
Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10
6000
4000
5000
3000
4000
Price
PHP
1000
2000
5,062 5,204 4,993 4,985 4,810 4,514 4,544 4,635 4,536 4,143 4,132 4,506 4,126Panel Market
1000
© by GfK-RT, www.gfkrt.com PRJ 80109 - RG 1634334 - RP 6487057 - ID 219556548
4,879 4,647 4,477 3,563 3,947 4,214 4,939 4,555 4,265 4,398 4,577 4,651 4,2902,451 3,502 2,056 3,038 1,566 2,160 2,969 4,140 4,499 3,975 5,772 3,677
5,176 5,412 5,228 5,477 5,137 4,674 4,428 4,651 4,605 4,219 4,117 4,548 4,1374,389 4,995 4,457 4,613 4,486 3,937 4,243 4,848 4,860 3,142 3,294 3,678 3,659
IND / TCSIND / NON-TCSORG / TCSORG / NON-TCS
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
NCR1
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
LUZON EXCLUDING NCR1
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
CEBU1
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
VISAYAS EXCLUDING CEBU1
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
DAVAO1
03 February 2011GfK Retail and Technology PHILIPPINES – MOBILE PHONE
MINDANAO EXCLUDING DAVAO1
