Details about the Mobile Monday Momentum Accelerator in Silicon Valley.
Transcript of Mobile Monday Momentum Accelerator
Team Mario Tapia 12+ years Mobile Industry Experience Yahoo
Mobile, Disney, GetJar, Danger Founder of Mobile Monday Silicon
Valley B.S. Cal State Fresno Arte Merritt 12+ years Mobile Industry
Experience Motally, Yahoo, Vettro, Helio, Turner Founder of MIT
Wireless Forum Founder & CEO of Motally Sold to Nokia in 2010
Launched Turner Broadcastings Accelerator Program, Media Camp S.B.
MIT Greg Prosl 15+ years of digital media experience, 7+ in online
video, Core Systems/Questar/Micro systems/MountainZone and
BroadbandSports. 5min Media (acquired by Aol). B.A Northeastern
University
Team Ryan Bloomer 7+ years of experience in mostly BD and
Marketing Blumberg Capital Yushan Ventures Merrill Lynch Currently
at 1-Page, the next generation talent selection platform for
enterprises B.A. Boston University Mike Chen 10+ years of
experience FriendFinder acquired by Penthouse, Xoom Sequoia ,
Ancestry IPO Cisco/Adobe/Wells Fargo Director of Corporate
Innovation at RocketSpace, 120 brands & Fortune 1000 16000+
early stage companies MBA University of London Mike Rowehl Founder
and CTO of Metaresolver First engineer at AdMob Launch engineer at
Chomp, Skyfire, Ning Founder Mobile Monday SV
Mobile Monday Mobile Monday is a global community of
developers, entrepreneurs and professionals fostering cooperation
and business through educational and networking events - Worlds
Leading Mobile Community Operates in 140 cities in 50 countries
Reaches over 100,000 developers - Non Profit 501(c) - Community
Goals: To facilitate networking between small and large companies
To encourage innovation within the mobile industry To contribute to
the education of the broader public To present innovative visions,
trends, studies and forecasts To facilitate and create
partnerships
Accelerator LandscapeBroad For Profit Focused Non-Profit The
only mobile focused and non-profit accelerator
Accelerator Program Weekly Workshops - Taught by industry
experts - Topics include best practices for increasing user
engagement, acquisition, and monetization, mobile development, and
more Weekly Dinners - Guests include industry experts and mentors
Corporate Sponsor Days - One-on-One in-depth day spent with
corporate sponsor - Demos, learn from and engage with sponsor
Mentorship Demo Day Corporate Sponsored Twelve Week Program
Workshop Classes Kick-Off - Mobile landscape - Device and app
stats - Intros Monetization - Ads - in-app purchases - pay vs free
Negotiations - Strategy - Techniques - Process Effective Marketing
- PR and Marketing Best Practices - Dev Acquisition - Making use of
social media and blogs Analytics - What to track - How to use data
Open Workshop - Flexible topic Legal Topics - Legal topics facing
mobile companies - Contracts issues when working with large
companies - Licensing - Patent / trademark UI/UX - Best practices
Selling to the Enterprise - Selling into a handset manufacturer,
operator or brand M&A - When should you sell? - M&A war
stories - How does the process work? - Should you hire an i-
banker? Scaling Development - Scaling database - big data - hadoop
- AWS - Handling load Pitching - Pitching tips and practice to the
VC or partner
Startup Applicants
Startup Benefits Community exposure Shared office space with
other mobile startups Exposure to Silicon Valley ecosystem
Mentorship One-on-one mentorship and classes taught by industry
experts Global exposure Accelerate commercial relationships Work
closely with corporate sponsors Funding Opportunity Private pitch
sessions with leading VCs and angels Demo day opportunity to pitch
to VCs and angels Access to brands Executive level access to
industry players, sponsors, and VCs
@RocketSpace Campus With a dedicated open innovation team,
RocketSpace Campus supports brands and corporations with strategic
relationship building with top-tier startups. With the highest
concentration of top startups from all over the world, RocketSpace
Campus provides the perfect ecosystem for Momentum startup
finalists.
Target Applicants - Minimum requirements for applicants At
least 2 people Shipping Live Product Angel funding or graduate of
other startup program (Pre-series A) "Graduate" program, not
startup basics - Each application will be scored on five criteria:
Team Product - Finalists will be vetted with participating
corporate sponsors before final selection Market Viability Traction
Fit for Mobile Industry
Application Process - Where to Apply -
momentum.mobilemonday.us/apply Company Name Website Funding Size
Presentation Video of product
Partners & Sponsors
Why Mobile Monday? - Global Brand Operates in 125 cities in 50
countries - Unparalleled access Global network of mobile industry
experts, VCs, startups and established companies Mobile Monday SV
Chapter has over 5,000 members alone - Vertically focused on mobile
Focus on mobile specific topics and areas of expertise Benefits
mobile startups and mobile corporate sponsors Focus on
commercializing product over startup basics - Team has 12+ years
picking winners Track record identifying upcoming, successful
companies, early - Non-profit status
Partner Benefits Strengthen relationships in the startup
community and Silicon Valley Executive level exposure in Silicon
Valley Early access to startups Participate in selection process
Access to application pool Ability to invest early Reinforce brand
as innovative Corporate branding on accelerator program and all
Mobile Monday SV events for 2013 Spur innovation in mobile space
Ability to select workshop topics Influence product roadmaps Mentor
startups 1-on-1 corporate demo days Greater insights into startup
ecosystem VCs, startups, industry experts Invites to Mobile Monday
CxO dinners
Target Partners - Handset Manufacturers & OS Providers e.g.
Nokia, RIM, Samsung, Apple, Google, MS - Operators e.g. AT&T,
Verizon, Vodafone, Softbank, Orange - Brands e.g. ESPN, NBC, Kraft,
Coke, P&G, Unilever, AmBev, etc - Government Agencies e.g.
Citi.SF, Startup America
Partner Program Corporate branding on marketing materials and
website Early Access to Startups Influence roadmaps Ability to
invest early Participate in selection process of applicants Access
to entire application pool Ability to select topic area for
Workshop One Corporate Day 1-on-1 demos with participants
Brainstorming workshops Corporate Branding on all Mobile Monday SV
events during the year Corporate mentors 2 invites to all dinners
during program Reinforce brand as innovative Spur innovation in
mobile space Strengthen relationships in startup community
Executive Level Exposure $25,000 Benefits
Partners Today Want to be a Sponsors/Partners? contact us:
momentum@mobilemonday.us
Angels and Mentors
Angel Investors High quality, pre-vetted deal flow, saving you
time Ability to invest early, direct investment with Startups of
your choice VIP invite to Demo Day Executive Level Exposure to the
Sponsors Angel branding on marketing materials and website One
Angel Day 1-on-1 demos with participants Brainstorming workshops
Participate in selection process of applicants, if interested Early
Access to Startups Influence roadmaps Ability to invest early
Ability to select topic area for Workshop 2 invites to all dinners
during program Early Investment Benefits
Venture Capital Supporters Want to be a Sponsors/Partners?
contact us: momentum@mobilemonday.us
Some of our Mentors Want to be a Mentor? contact us:
momentum@mobilemonday.us
Class of Spring 2013 Fiverun, www.fiverun.com - Fiverun brings
the Apple Store shopping experience to any brick and mortar
retailer, enabling retail associates to sell more, faster, directly
from a tablet, which unifies online and offline products into a
single shopping cart. Locomizer, www.locomizer.com - Locomizer is
an enterprise, location analytics platform that enables audience
discovery for relevant targeting. Orbeus, www.orbe.us - Orbeus is a
cloud-based, visual recognition engine that can make sense of
faces, scenes, and objects in both images and videos. PocketMath,
www.pocketmathc.om - PocketMath is a mobile Demand- Side Platform
that optimizes ads through real-time bidding. Squrl, www.squrl.com
- Squrl is a mobile platform for discovering and watching both long
and short form video content.
Momentum Class In The Press
http://techcrunch.com/2013/06/12/visual-
recognition-api-for-google-glass/
http://techcrunch.com/2013/06/17/squrl-
updates-ios-apps-to-simplify-video-discovery-
with-better-recommendations-and-social- features/ Locomizer was
named one of the top 25 UK
startups:http://mashable.com/2013/06/27/uk- startups/
Mario Tapia mario.tapia@mobilemonday.us Arte Merritt
arte.merritt@mobilemonday.us Sponsors and Partners contact us:
Startups Apply Now!! momentum.mobilemonday.us/apply