BEYOND THE

BANNERON MOBILE

Duy Nguyen VP SE Asia

@VservMobi

ALL MONETIZATION revolves around the

functional need of a medium

TV PRINT RADIO INTERNET

MOBILEmore than ONEFunctional need

MESSAGING

PHONE (VOICE)

EMAIL

BROWSING

MUSIC

Twin Screens

QR Code

Short Code

Alternative Access

Mobile is becoming the most important medium

Every other medium is feeding off it

If Mobile can serve all these needs, why can’t it serve more than just banner ads?

Think beyond the display on mobile, but what are the challenges?

Source: Nielsen Study - June 2012

The Regional Context – High Fragmentation

How can a Brand…

…Address these audiences on mobile?

…Remain relevant to them

…Maintain Singularity of Communication?

CASE

STUDIES

HALLS IVR

How Voice helps to

connect with

Consumers

HALLS IVR• Brief: To Engage Youth and appeal to their idealistic and

society consciousness and get them to be a part of “breathe the change” campaign

• Solution: Click-to-call to record a message and every message will be counted towards a CSR Activity. Vserv.mobi ran an In-App Campaign on its App Network. We successfully reached Halls target audience. Every single call the users made to record the breath was counted towards planting a windmill in villages with poor electricity infrastructure.

• Results: Delivered  a total of 1.35 mn clicks with 10.1%

of clicks leading to a 135,701 calls to the IVR

Oral-B Indonesia

TV Experience

Delivered in a

Personal Format

• Brief: Augment reach of the TV campaign with a “Click to Video” campaign on mobile.

• Solution: Vserv.mobi was the only ad network that could run

videos on feature & smart phones. Campaign delivery of both video views and engagement rates were tracked with Mediamind.

• Campaign Type: CPC (cost per click) campaign

• Results: It delivered a phenomenal engagement rate of 20% over a month.

• Market: Indonesia

Oral-B Indonesia

Samsung

Highly Engaging and

Interactive User

Experience on Mobile

• Brief: Users were eagerly waiting to see what new Samsung S4 has to offer. Prospects were looking forward to the launch.

Our idea was to launch Samsung S4 in an engaging manner that would involve user interaction

• Solution: Break the bricks is one of the most popular games. Whether a smart phone or feature phone users, both might have played it once at any given time. We replicated it saying now break the wall of old features and get your self upgraded to the new world of companionship. User need to break the bricks and catch the new additions to get upgraded.

• Results: Delivered a total of 157K clicks with 2.97% CTR in last 2 weeks.

Samsung

Dove Indonesia

Easy to execute

mobile forms for lead

acquisition

• Brief: Dove wanted to acquire new users about Dove hair-care products range with trials

• Solution: Vserv.mobi ran the promotional campaign across in-app inventory and used unique in-app billboard full screen ad media targeting relevant app categories

• Results: Delivered a CTR of 11.36% on App. Dove got more than 10,000 registrations

Dove Indonesia

Fastrack

Highly Engaging and

Interactive User

Experience on Mobile

• Brief: Fastrack being a trendy fashion brand wants to

showcase the new collection . We tried to keep up with the brands trend and utilized rich smartphone experience to connect with them.

• Solution: Using the interactive features of smart devices, we showcased the eye gear collection on handsets. We tied together the interaction and slide show of the product range to appeal users. They could swipe through product and see all relevant details in one screen and could also go to the WAP site to get more details.

• Results: Total 50,000 engagments in 2 weeks

Fastrack

3 Take Aways

Maximize Mobile, go beyond the convention

Impactful ideas, Impactful formats

Integral part of Marketing Mix

More than 1500

campaigns live

across 150

countries at any

given time

Over 30 Billion Ad Requests/month

GLOBAL AUDIENCEOffices across India - USA - London - Singapore - Indonesia - Malaysia - Vietnam

INDIA:

SE ASIA:MIDDLE EAST & AFRICA:

EUROPE:

LATIN AMERICA:

REST OF ASIA:12%

12%

14%

27%

16%

11%

NORTH AMERICA:7%

Exclusive Apps across Android, J2ME Feature Phones, Nokia & Blackberry.

With Full-Screen Ads20,000+ APPS

OUR APP INVENTORY

OUR ADVERTISERS

Duy NguyenVserv Asiaduy.n@vserv.mobi

Talk to us about your next campaign