Mobile Marketing Travel & Tourism Summit 2015 | Epiphany: Proving the Value of Mobile

Post on 27-Jul-2015

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Transcript of Mobile Marketing Travel & Tourism Summit 2015 | Epiphany: Proving the Value of Mobile

28% increase in ROI

172%increase in non-brand profit year on year

“Epiphany has continued to deliver great results for Virgin Holidays’ paid search activity. The team’s data-led approach ensures that our strategy is based upon intelligent decisions”

Alex Adamson, Virgin Holidays