Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

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Getting Mobilized! Mobile Marketing Strategies by Michael Martin at SES San Francisco 2010

Transcript of Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

Presented by Michael Martin PMP of

Getting Mobilized with Mobile SEO

Getting Mobilized with SEOAndroid Opening Up Mobile Search

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Mobile Search Space

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Getting Mobilized with SEO

Mobile Search is a true battle of the top 3

Local Intent of Mobile Search

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Getting Mobilized with SEO

Nearly 50% of Online Search has a Location Intent Especially on Mobile Devices

SEO 101 Keep Your Mobile Site in the Family

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Getting Mobilized with SEO

Proper Rendering for Mobile Search

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Getting Mobilized with SEO

Useragent

CSS

DocType

Speed

<link rel="alternate" media="handheld" href=“X.htm" />

In the <HEAD> code can be used for Google toredirect to the mobile friendly version

XMLTouch

Microformats & Web 3.0 Search Preparation

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Getting Mobilized with SEO

<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> <span property="v:name">Michael Martin</span> <span rel="v:address"> <span typeof="v:Address"> <span property="v:locality">San Diego</span> <span property="v:region">Ca</span> <span property="v:postal-code">92122</span> <span property="v:country-name">USA</span> </span> </span> <div rel="v:geo"> <span typeof="v:Geo"> <span property="v:latitude" content="32.8675" /></span> <span property="v:longitude" content="-117.2215" /></span> </span> </div></div>

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Thank YouMichael Martin PMP of

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Mobile Marketing Site: http://www.MobileMartin.com/

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