Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010
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Transcript of Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010
Presented by Michael Martin PMP of
Getting Mobilized with Mobile SEO
Getting Mobilized with SEOAndroid Opening Up Mobile Search
Copyright © 2010 Mobile Martin All Rights Reserved.
Mobile Search Space
Copyright © 2010 Mobile Martin All Rights Reserved.
Getting Mobilized with SEO
Mobile Search is a true battle of the top 3
Local Intent of Mobile Search
Copyright © 2010 Mobile Martin All Rights Reserved.
Getting Mobilized with SEO
Nearly 50% of Online Search has a Location Intent Especially on Mobile Devices
SEO 101 Keep Your Mobile Site in the Family
Copyright © 2010 Mobile Martin All Rights Reserved.
Getting Mobilized with SEO
Proper Rendering for Mobile Search
Copyright © 2010 Mobile Martin All Rights Reserved.
Getting Mobilized with SEO
Useragent
CSS
DocType
Speed
<link rel="alternate" media="handheld" href=“X.htm" />
In the <HEAD> code can be used for Google toredirect to the mobile friendly version
XMLTouch
Microformats & Web 3.0 Search Preparation
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Getting Mobilized with SEO
<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> <span property="v:name">Michael Martin</span> <span rel="v:address"> <span typeof="v:Address"> <span property="v:locality">San Diego</span> <span property="v:region">Ca</span> <span property="v:postal-code">92122</span> <span property="v:country-name">USA</span> </span> </span> <div rel="v:geo"> <span typeof="v:Geo"> <span property="v:latitude" content="32.8675" /></span> <span property="v:longitude" content="-117.2215" /></span> </span> </div></div>
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Thank YouMichael Martin PMP of
Twitter: GoogleAndBlog
Mobile Marketing Site: http://www.MobileMartin.com/
Copyright © 2010 Mobile Martin All Rights Reserved.