Driving Car Sales

Presented by: Bob BentzAdvanced Telecom ServicesWorld TelemediaMarbella, EspanaOctober 18, 2012bobb@advancedtele.com Scan to Link In with Bob Bentz

OrText BOB to 84444 (USA only)

24/7 Always Connected

91% of all U.S. citizens have their mobile device within reach 24/7

Source: Mobile Marketing Association

74.8% of Americans Send and Receive at Least 10 Text Messages Per Month

Source: Pew Research Center’s Internet & American Life Project

A Familiar Habit

Immediate Response

94% ofAll Text MessagesAre Read Immediately Upon Receipt

Source: Mobile Marketing Association

Connect with Text

Text v.s. Call

male female 13-17 18-24 25-34 35-44 45-54 55-64 65+0

500

1000

1500

2000

2500

3000

3500

# of calls made/received

# of SMS sent/received

Source: Nielsen

A Large and Growing Market

2009 2010 2011 2012 2013 2014 20150

20

40

60

80

100

120

140

160Chart TitleU.S. Mobile Internet Users

(Millions)

Source: Nielsen

54% Now Own Smartphones

Smartphones Dominate Car Shopping

Smartphone Mobile Phone with advanced features

Tablet PC Desktop/Laptop Computer

MP3/Portable Media Player

Handheld Gaming Device

E-book0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Chart TitleTypes of Devices Owned

Source: Nielsen

Mobile Shoppers are…

Age

18-2425-3435-4445-5455+

...Younger, More Affluent, and Building a Family

Nearly half have kids under 18

Source: Nielsen

Where Do Shoppers Go Mobile?

92% at Home

66% at the office

38% in the bathroom

64% Outside

59% at a Restaurant/Bar

54% Waiting in Line

OnThe Go

60% of recent vehicle purchasers used their device on the dealership lot!

Source: Nielsen

Car Shoppers Plan to Use Mobile

Initial Research Price Comparison on the lot Finding dealerships Contacting sellers/dealerships No role0%

10%

20%

30%

40%

50%

60%

78% of people looking to buy a new car in the next year indicated that mobile will have a role in their car purchase process.

Source: Greystripe

Mobile Users: Closer to Purchasing

Ready to buy– Most shoppers who intend to purchase a vehicle

will do so within 4-6 months – 55%– 33% will purchase within 3 months

•iPhone & Android APPs

• Custom Mobile Websites

• Dealer TextChat™

• Custom QR Codes

• Text Message Marketing

Services:

Mobile Suite for Dealers

Mobile Triple Play

http://youtu.be/AKbYGo4rOnc

Mobile Apps

Mobile Apps

Splash Page Home Page

DUDE WHERE’S MY CAR?

Push Notifications

Push Notifications

Notifications Center

Compelling Lead Generation Tool

Cell-UR-Car™

Cell-UR-Car™

http://www.youtube.com/watch?v=AE3W0o6vrEQ

APP – Promotion is Critical (online and offline)

Mobile AppsMetrics

Mobile Apps: • # of Downloads: 12/day• Page Views per visit: 10

• Lead Conversions Service Appointments: 24 Click2Call: 53 (ex. Call: sales, service, parts) Email Dealer: 10 Cell-UR-Car: 5 Email (Share Listing): 9

Custom Mobile Websites

Custom Mobile Websites

Mobile Websites – Dealer Groups

Mobile Web – Listing content to-go

Mobile Tools – Custom Content

Mobile Tools – eBrochure

Leads, Leads, Leads, Leads

Performance

Text ChatClick To Call

Email Send eBrochure

Text to Friend

Mobile Websites: • Unique Visitors: 28% of web traffic• Page Views per visit: 9.3• Average time on site: 6.2 minutes

• Lead Conversions Click2Call: 76 Email Dealer: 7 Phone #’s - Mobile ID: 27 Phone #’s - Text Keywords: 5

Mobile WebsitesMetrics

InstantInteractive

Web-Based

Text Message

Track able24/7 Managed

Dealer TextChat

Dealer TextChat Mobile Website Integration

Dealer TextChat – Notifications (web, SMS, email)

Dealer TextChat – Chat Management

Dealer TextChat – Chat Management on-the-go

Custom QR Codes

WHICH ONE WOULD YOU SCAN?

Custom QR Codes Get 2.3x Greater Scan Rate!

23 Of The Coolest QR Codes

“Advertisers are smitten with the small, square patterns that can be scanned by smartphones. Here are 23 from major brands that don't look like anything you'd expect.” November 12, 2011

http://money.cnn.com/galleries/2011/technology/1111/gallery.23_coolest_qr_codes.fortune/index.html

Custom Mobile Site – Window Sticker Texting/QR

Custom QR Codes

Driving Traffic:

• Window Stickers • Other Signage at Dealership• Newspaper & other Print Ads• Website promotions

Text Message Marketing

Mobile ID

Making TV Interactive

http://youtu.be/eBOCOUa6lio

Text Message Marketing:

Monthly average across dealerships who use Text Message Marketing:

Phone #’s - Mobile ID: 31 (window stickers) Phone #’s - Keywords: 85 (keyword promotions)

Text Message MarketingMetrics

Looking for Country Franchisees