Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012

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Driving Car Sales esented by: Bob Bentz vanced Telecom Services rld Telemedia rbella, Espana tober 18, 2012 [email protected] Scan to Link In with Bob Bentz Or Text BOB to 84444 (USA only)

description

Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html . World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/

Transcript of Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012

Page 1: Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012

Driving Car Sales

Presented by: Bob BentzAdvanced Telecom ServicesWorld TelemediaMarbella, EspanaOctober 18, [email protected] Scan to Link In with Bob Bentz

OrText BOB to 84444 (USA only)

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24/7 Always Connected

91% of all U.S. citizens have their mobile device within reach 24/7

Source: Mobile Marketing Association

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74.8% of Americans Send and Receive at Least 10 Text Messages Per Month

Source: Pew Research Center’s Internet & American Life Project

A Familiar Habit

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Immediate Response

94% ofAll Text MessagesAre Read Immediately Upon Receipt

Source: Mobile Marketing Association

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Connect with Text

Text v.s. Call

male female 13-17 18-24 25-34 35-44 45-54 55-64 65+0

500

1000

1500

2000

2500

3000

3500

# of calls made/received

# of SMS sent/received

Source: Nielsen

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A Large and Growing Market

2009 2010 2011 2012 2013 2014 20150

20

40

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160Chart TitleU.S. Mobile Internet Users

(Millions)

Source: Nielsen

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54% Now Own Smartphones

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Smartphones Dominate Car Shopping

Smartphone Mobile Phone with advanced features

Tablet PC Desktop/Laptop Computer

MP3/Portable Media Player

Handheld Gaming Device

E-book0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Chart TitleTypes of Devices Owned

Source: Nielsen

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Mobile Shoppers are…

Age

18-2425-3435-4445-5455+

...Younger, More Affluent, and Building a Family

Nearly half have kids under 18

Source: Nielsen

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Where Do Shoppers Go Mobile?

92% at Home

66% at the office

38% in the bathroom

64% Outside

59% at a Restaurant/Bar

54% Waiting in Line

OnThe Go

60% of recent vehicle purchasers used their device on the dealership lot!

Source: Nielsen

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Car Shoppers Plan to Use Mobile

Initial Research Price Comparison on the lot Finding dealerships Contacting sellers/dealerships No role0%

10%

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30%

40%

50%

60%

78% of people looking to buy a new car in the next year indicated that mobile will have a role in their car purchase process.

Source: Greystripe

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Mobile Users: Closer to Purchasing

Ready to buy– Most shoppers who intend to purchase a vehicle

will do so within 4-6 months – 55%– 33% will purchase within 3 months

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•iPhone & Android APPs

• Custom Mobile Websites

• Dealer TextChat™

• Custom QR Codes

• Text Message Marketing

Services:

Mobile Suite for Dealers

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Mobile Triple Play

http://youtu.be/AKbYGo4rOnc

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Mobile Apps

Mobile Apps

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Splash Page Home Page

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DUDE WHERE’S MY CAR?

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Push Notifications

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Push Notifications

Notifications Center

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Compelling Lead Generation Tool

Cell-UR-Car™

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Cell-UR-Car™

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http://www.youtube.com/watch?v=AE3W0o6vrEQ

APP – Promotion is Critical (online and offline)

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Mobile AppsMetrics

Mobile Apps: • # of Downloads: 12/day• Page Views per visit: 10

• Lead Conversions Service Appointments: 24 Click2Call: 53 (ex. Call: sales, service, parts) Email Dealer: 10 Cell-UR-Car: 5 Email (Share Listing): 9

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Custom Mobile Websites

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Custom Mobile Websites

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Mobile Websites – Dealer Groups

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Mobile Web – Listing content to-go

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Mobile Tools – Custom Content

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Mobile Tools – eBrochure

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Leads, Leads, Leads, Leads

Performance

Text ChatClick To Call

Email Send eBrochure

Text to Friend

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Mobile Websites: • Unique Visitors: 28% of web traffic• Page Views per visit: 9.3• Average time on site: 6.2 minutes

• Lead Conversions Click2Call: 76 Email Dealer: 7 Phone #’s - Mobile ID: 27 Phone #’s - Text Keywords: 5

Mobile WebsitesMetrics

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InstantInteractive

Web-Based

Text Message

Track able24/7 Managed

Dealer TextChat

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Dealer TextChat Mobile Website Integration

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Dealer TextChat – Notifications (web, SMS, email)

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Dealer TextChat – Chat Management

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Dealer TextChat – Chat Management on-the-go

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Custom QR Codes

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WHICH ONE WOULD YOU SCAN?

Custom QR Codes Get 2.3x Greater Scan Rate!

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23 Of The Coolest QR Codes

“Advertisers are smitten with the small, square patterns that can be scanned by smartphones. Here are 23 from major brands that don't look like anything you'd expect.” November 12, 2011

http://money.cnn.com/galleries/2011/technology/1111/gallery.23_coolest_qr_codes.fortune/index.html

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Custom Mobile Site – Window Sticker Texting/QR

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Custom QR Codes

Driving Traffic:

• Window Stickers • Other Signage at Dealership• Newspaper & other Print Ads• Website promotions

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Text Message Marketing

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Mobile ID

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Making TV Interactive

http://youtu.be/eBOCOUa6lio

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Text Message Marketing:

Monthly average across dealerships who use Text Message Marketing:

Phone #’s - Mobile ID: 31 (window stickers) Phone #’s - Keywords: 85 (keyword promotions)

Text Message MarketingMetrics

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Looking for Country Franchisees