Post on 01-Apr-2015
Mobile Apps Workshop
Overview
1. The App Marketplace2. What Makes a great App, design tips3. Build and Deploy - Development Costs /
Timescales / Management Issues4. Bringing your App to Market - Creating a
Buzz and Case studies App Store marketing
Smartphone Market Share
Percentage Share of Handset Sales During Period
What Makes a Great App?
App Qualities
• Usefulness• User Experience• Value vs Cost• Originality• Brand Values
Type of App
• Utility• Entertainment/information • Games
Content
• Standalone• Apps which communicate with an external
data source
Apps that Communicate
http://churmura.com/wp-content/uploads/2010/01/software-development-life-cycle.gif
iOS Human Interface Guidelines
http://www.smashingmagazine.com/2009/07/21/iphone-apps-design-mistakes-overblown-visuals/
http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/
People Expect to Find native operating system Technologies in the Apps They Use
Android - User Interface Guidelines
Concepts and Target Audience
http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/
A Great User Experience Is Rooted in Scrupulous Attention to Detail
http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/
http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/
All Apps Need at Least Some Custom Artwork
Consistent Branding
Build and Deploy
Native DevelopmentLanguages
Web Development Tools
Cross Platform Development APIs
Development Languages and APIs
Gone Native?
http://www.geekwire.com/2012/story-facebook-native-ios-app/
Housekeeping - Submitting to App Stores
• Developer Accounts Subscription/Registration
• IOS – issue/review/updates around 7 days (strict review process, leads to better quality and longevity of app)
• Android - propagation• Blackberry – 2 Day review• Windows
• New Phones will require App Updates• Suddenly find your app not working on new phones, client
disappointment – cost of ownership. Too many handset variations some platforms
Bringing Your App to Market
Conclusions
www.livetech.co.uk/education.htm