Build, Manage, and Deploy Mobile Apps Faster with App Cloud Mobile

July 13, 2016

Build, Manage and Deploy Mobile Apps Faster with App Cloud Mobile

Forward-Looking StatementStatement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Introducing App Cloud MobileEverything you need to build, run, and manage your mobile appsComprehensive The one platform that lets developers and business users work seamlessly together to create mobile apps.

ConnectedEasily connect to your data – in SAP, Oracle, Microsoft, or any other system – with our connectors and APIs

Secure Manage identity, compliance policies, and data sharing with robust, out-of-box security controls.

ScalableBuild now, and be ready for the mobile demands of the future.

Enable Entire Developers to Build Mobile Apps. Fast.Model-driven

Visual builder

No code testing

Instant deployment

Library of components

Extensible UI

Security built-in

Offline built-in

Data and process builder

Enterprise connectors

Productive developer experience

Multi-language support

Pre-built & add-on services

Workflow & tooling

Integration with CI

Automated data stores

Scale & deployment

Micro-Services Architecture

Code-driven

App Cloud Mobile Architecture

Mobile UIFramework

sMobile

DevelopmentServices

Platformand MBaaSCapabilities

IntegrationApproaches

The Salesforce1 Mobile App/Lightning

Web/Hybrid Native

Push Notifications* Offline Sync* Encrypted Database Identity* MDM Policies*

Model-Driven Service (Force.com)Auto Sync(HerokuConnect)

Elastic Compute Service (Heroku)

Custom Back End

Postgres, Redis,Kafka

Large Scale Compute,

Messaging, AICustomer

DataBusiness

DataProcess

and Workflow

Communities

Identity (Users, Profiles, Rolas, Permissions) | Analytics | Security MicroServiceContainer

Data Services Specialized Add-ons

OData (Salesforce Connect), SOAP/REST, Messaging, APIExternal Data Sources (including ERP)

REST, Third Party IoT GatewayStreaming Data Sources (including IoT)

Push Notifications*

THE SALESFORCE1 MOBILE APP: REFERENCE DIAGRAM

Mobile UIFrameworks

Mobile Development

Services




Web/Hybrid Native

Visual App andProcess Builder

REFE

RENC

E DI

AGRA

MS

Push Notifications* Offline Sync* Encrypted Database Identity* MDM Policies*

Model-Driven Service (Force.com)Auto Sync(HerokuConnect)

Elastic Compute Service (Heroku)

Custom Back End




DataBusiness

DataProcess

and Workflow

Communities



0data (Salesforce Connect), SOAP/REST, Messaging, APIExternal Data Sources (including ERP)


Approach Summary: The Salesforce1 Mobile App use Lightning App Builder and Lightning Process Builder to rapidly create single-page mobile apps that

leverage built-in workflow capabilities of Force.com. Additionally, these apps can securely access customer and business data as well as communities for rich

interaction. Finally, the Salesforce1 Mobile Apps leverage the complete integration capability of App Cloud through Salesforce Connect, REST, SOAP and

Streaming APIs, and IoT data sources through REST or IoT Gateways (via partners).

*These services come out of the box with the Salesforce1 App


CUSTOM APPS WITH MOBILE SDK: REFERENCE DIAGRAM

Mobile UIFrameworks

Mobile Development

Services




REFE

RENC

E DI

AGRA

MS

Push Notifications Offline Sync Encrypted Database Identity MDM Policies

Auto Sync(HerokuConnect)



Approach Summary: Custom apps using the Salesforce Mobile SDK can be built using a number of popular Javascript frameworks to provide complete control

over the user experience, page flow, and branding of the app. They can then leverage the SDK’s offline sync, encrypted database storage, push notifications,

and other features. The SDK provides access to Force.com’s built-in workflow, customer and business data and Communities for rich interaction. These apps

can also leverage the complete integration capability of App Cloud through Salesforce Connect, REST, SOAP and Streaming APIs, and IoT data sources through

REST or IoT Gateways (via partners).

Model-Drive Service (Force.com) Elastic Compute Service (Heroku)

Custom Back End




DataBusiness

DataProcess

and Workflow

Communities



Web/Hybrid Native

CUSTOM MOBILE APPS WITH HEROKU: REFERENCE DIAGRAM

Mobile UIFrameworks

Mobile Development

Services




REFE

RENC

E DI

AGRA

MS

Push Notifications Offline Sync Encrypted Database Identity MDM Policies

Auto Sync(HerokuConnect)


Approach Summary: Custom mobile apps using Heroku can use a number of popular Javascript frameworks or native approaches to provide complete control

over the user experience, page flow, and branding of the app. They can then tap into Heroku’s elastic compute capabilities to scale the custom backend, and

pull data from IoT sources through REST or IoT Gateways (via partners). These custom mobile apps can also optionally use and synchronize Force.com data

through Heroku Connect.


Model-Drive Service (Force.com) Elastic Compute Service (Heroku)

Custom Back End




DataBusiness

DataProcess

and Workflow

Communities




Web/Hybrid Native

Data ModelBusiness logicWorkflowsUsersAnalytics

Build Beautiful Custom Web, Hybrid, or Native Mobile AppsApp Cloud Mobile SDK lets you mobilize Salesforce apps connected to any data

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Build, Manage, and Deploy Mobile Apps Faster with App Cloud Mobile

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